Business Briefings IPTV@IBC2009
15:30significant experience in file-based content integrated to create a complete software
management services, media management, solution for IPTV service providers. In its The broadcast mobile media opportunity.
Speaker:metadata enrichment, editorial solutions for presentation, Fora will share its experiences Neville Meijers, SVP and general
audio, video and web platforms, storage, in deploying multiple delivery platforms to manager, Qualcomm MediaFLO Technologies.
delivery and transcoding to new platforms telco TV provider T-2. Sergej Beri?aj is a
and geographies. graduate of the faculty of computer and A true broadcast mobile media experience
information science at the University of leveraging the best mobile and web
12:00 Ljubljana and is currently working on a Ph.D. technologies will heavily influence the mobile
Joining audiences’ conversations to make at the same university. For four years he has entertainment landscape. Qualcomm will
broadcasts even more compelling. been active in the field of IP television. He is address the complementary strengths of all
Speaker: David Lane, IBM Global Business the chief technical officer and specialises in technologies: broadcast networks provide
Services. the developments of high-volume video instant gratification for live, time-sensitive
streaming servers and high-performance content, simulcast and time-shifted
How can news organisations tame the application servers for IPTV and other programming and always-on, broadcast IP
tsunami of user-generated content and turn it multimedia systems. data services; 3G networks offer immense
into something that makes the news more content variety and a return path for
14:00compelling and engaging? Journalists are interactive applications; and Web 2.0
overwhelmed with the volume of Opportunities in online VoD: The emergence technologies can be employed to suggest
unstructured content. Imagine if you could of new consumer propositions. relevant content to mobile users.
Speaker:automatically filter the Internet's sources, Rob Hamlin, strategic development
16:00pick-up a developing story and have the director, Arqiva.
background research delivered to your Mobile video delivery 2.0.
Speaker:workstation in time for your deadlines. Arqiva has recently acquired the video-on- Thierry Fautier, director, telco
IBM Global Business Services partners with demand platform assets of Project Kangaroo, solutions, Harmonic Inc.
its clients to deliver real business value by a joint venture set up by BBC Worldwide, ITV
enriching business consulting with advanced and Channel 4. Arqiva plans to use the Project In the past, mobile operators have deployed
research, analytics and technology. As the Kangaroo platform assets to launch a new unicast streaming and mobile broadcast
global publishing lead within IBM's media & video-on-demand service to UK consumers in services - with mixed success. New
entertainment services practice, David Lane the coming months. The platform will host technologies based on network storage
works across information providers, top-end quality content from leading have proven to be successful in IPTV and
newspapers, broadcasters, magazine, broadcasters and independent content seem to be a much better fit for mobile
directory and advertising clients. His focus is providers to provide a broad range of user video usage, as this approach decouples the
working with clients to assemble solutions experiences to its audiences. content from user availability and network
that support a multi-channel marketplace This presentation will explore market coverage. In addition, mobile operators are
with an ongoing shift in audience and drivers and trends in the VOD market and also looking how to converge their fixed
advertising to digital channels. He has led examine the opportunities for content rights and wireless services into one seamless
IBM's multi-media and multi-channel owners, advertisers and technology providers user experience.
solutions for converged newsroom, to generate new revenue streams in this This presentation will explore: how mobile
advertising sales, advertising management emerging sector. operators can develop a multi screen service,
and end consumer engagements - working including content protection, automation of
14:30with directory, broadcast and newspaper content delivery, network QoS, support for
Chair:clients in UK, the Netherlands, Italy and North Monika Gadhammar, chair of the various phones/devices and end user
America. marketing group, Open IPTV Forum. experience; and new revenue streams for
mobile operators and with a unique selling
13:30 Towards open standards for IPTV. point: ‘your content, where you want, when
Participants:Convergence: Unified content delivery. you want’.
Speaker: Sergej Berisaj, CTO, Luca Pesando, Telecom Italia.
Fora, Slovenia. Richard Baker, ANT.
Monday 14 September:Henrik Voigt, Ericsson.
Mobile TV & IPTVThe adoption of industry standard open Paul Berriman, PCCW.
technologies, protocols and interfaces is the Oliver Mills, Intertrust.
11.00only way to guarantee that platforms for Alberto Morello, RAI.
Chair:delivering rich multimedia content across Ian Volans, independent consultant
diverse IP-based networks - to set-top boxes, Formed two years ago, the Open IPTV Forum
personal computers, mobile phones or PDAs - aims to deliver a ‘plug and play’ experience Creating the mass market for next generation
are future-proof. Open technologies also for end-users while making IPTV services IPTV.
Speaker:contribute to ease of integration and independent of the technology choices made Yun Chao Hu, chair of Open IPTV
significantly shorten time-to-market for by providers and consumers. The Forum Forum.
operators. currently has 56 members representing the
Fora d.o.o. was founded in August 2005, entire end-to-end IPTV value chain. The OIPF The OIPF is currently working towards a year-
with the vision to develop enterprise-class is currently working towards a year-end end publication for Release 2 of its IPTV
software solutions for large-scale multimedia publication for Release 2 of its IPTV Solution Solution Specifications. Key focuses are
systems. The company has developed several Specifications. Key focuses are interoperability interoperability testing and profiling. This
innovative solutions for telco IPTV networks testing and profiling. As well as being chair of presentation will review the lessons learned
including VoD and Network Personal Video Open IPTV Forum marketing group, during the development of release 1,
Recorder systems, STB and mobile client Gadhammar is also a senior marketing published in January, and its aspirations for
applications. These elements have now been manager at Ericsson Multimedia. release 2.
www.ibeweb.com l OFFICIAL GUIDE TO IPTV@IBC2009 september/october 2009 l ibe l S5
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