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IPTV@IBC2009 Special Report
Enterprise applications for IPTV are trending toward single solutions that
address all media vehicles across a corporation, educational campus, hospital,
museum, sports venue, conference centre, or other institution. They need to
deliver live, programmed, and on-demand content over an IP network
simultaneously to desktops and flat-panel displays while providing a consistent
user experience. Such institutions also need to be confident that the video
assets are secure, only viewable to authorised viewers and viewer
communities. Almost all of these institutions require central control of all
viewers - who can see a given media asset and when. Among the drivers of
this trend is the desire to replace inflexible, and often costly, cable installations
with IP infrastructures that extend media availability out to every desktop, user-
controlled TV environment, and public-area display within the organisation.
Peter Maag, senior vice president at HaiVision Network Video, reports.
IPTV & enterprise media
n replacing the cable infrastructure, can integrate with the user’s existing assess their video distribution needs,
the IP network not only enables authentication system, limit access to goals, and attendant requirements, an
enterprise-wide distribution of live authorised users or groups. end-to-end solution offers robust
broadcast feeds and content from With these standards-based tools, functionality across all media endpoints.
DVD players, cameras, or similar enterprises are making specific content Thus, rather than stitching together IP-
I
As a video
sources, but also supports the available to different target groups. The based video delivery systems using
asset librarydistribution of stored on-demand corporation provides the appropriate products from different vendors and
content, often locally produced or
grows, it is
training material to different wrestling with media and data
recorded off of free-to-air services and
critical that
departments, for example, and the interfaces, enterprises can implement
public media libraries. By bringing all of
media can be
educational institution makes course- unified solutions with components that
these media offerings under the
managed
related material available to registered adhere to the same standards and
umbrella of one system, enterprises can students only. For the end user at the characteristics in managing and
securely and
eliminate many of the obstacles inherent desktop, in the dorm room or board delivering media.
in making content from a variety of used room, or in a public space, transparent A leading company meeting market
sources available to users across a
efficiently,
multiplatform players and set-top boxes demand for such IPTV solutions is
variety of platforms. Integrated
with assets
allow for convenient viewing without HaiVision Network Video with its Video
management and control capabilities
accessed
the hassle of installing and maintaining Furnace System H.264 video-over-IP
add value to media delivery, addressing software applications. distribution system. Video Furnace
according to
issues such as the organisation of, and All of these elements - IP-based System provides a secure, easy-to-use,
predefinedaccess to, specific content. broadcast, flexible control over live and and simple-to-deploy system for
As an organisation’s video asset library
areas of
stored content, secure multicast encoding and distributing live video to
grows, it is critical that media can be
interest or
distribution, and a simple means of computers and set-top boxes, for
managed securely and used efficiently,
expertise.
playing or viewing content - are creating scheduled playback channels for
with assets accessed according to requisite parts of an effective IP video enterprise TV and signage, and for
predefined areas of interest or expertise. delivery system. By paying rigorous recording content and delivering video
End-to-end solutions for video over IP attention to these elements, on demand. The platform relies on the
can leverage cataloging and application comprehensive IPTV solutions can meet ubiquity, bandwidth efficiency, and
of metadata - both file-based and the exacting demands of video quality of H.264 encoding in order to
referential - to add value to stored distribution even in the financial, maximise network usage and storage
media, making it easier to locate and medical, and military sectors. resources in handling SD and HD video.
access specific content. Built-in stream Across all these applications, An IP video system has three essential
encryption and conditional access, which enterprises are finding that as they functions: delivering live video,
establishing playback channels from
recorded material, and giving video-on-
demand access to users. Essential
.
components of IP delivery include video
6
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S
contribution, streaming management,

e
gand video distribution, all of which must
a
P
be addressed in order to streamline and
n
o
simplify system deployment and daily
d
e
use. HaiVision’s MAKO-HD, MAKITO, or
u
n
i
BARRACUDA H.264 codecs can be t
n
o
incorporated into
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S24 l ibe l OFFICIAL GUIDE TO IPTV@IBC2009 september/october 2009 l www.ibeweb.com
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