IPTV@IBC2009 Special Report
Service providers who enable consumers to access their TV, Internet and
personal content on the television will boost customer loyalty and revenues.
The challenge is to connect the operator and home networks yet maintain the
simplicity and reliability of the TV experience. Content convergence will only be
possible with high performance set-top boxes that are optimised for multi-
Francois Pogodallatasking. , CEO of Advanced Digital Broadcast, reports.
Content convergence:
the new frontier for digital TV
onsumers have grown activities on the big screen, sitting on the combination of performance,
accustomed to watching the couch. Operators who make this stability and user-friendly interfaces
professional and user- possible are more likely to attract new that ensures content convergence is a
generated video on the customers, retain the ones they have television experience, and not a
Internet and chatting with and increase Average Revenue Per ‘techie’ PC experience. We are also
C
friends through social User (ARPU). showing how optimised software
networking sites. They are familiar with makes the best use of existing
elegant user interfaces on popular The role of hybrid stbs hardware platforms so operators can
Francois Pogodalla,
media players and phones, and enjoy
CEO of Advanced
deliver the consumer TV experience
Digital Broadcast.ever-improving graphics on games To make this vision a reality, service while minimising costs.
consoles. And of course, they want providers need to connect their Wide
access to their favourite TV content on Area Network with the Local Area TV/Internet content
their own schedules. Not surprisingly, Network in the customer premise. convergence is a reality
expectations of what television should Then they must support the seamless
look like are changing - and there is a movement of multimedia around the TV/Internet content convergence is not
great opportunity for platform operators home. This requires hybrid set-top a vision but a reality. For example, DivX
that meet these demands. boxes that are equally comfortable encoded content can be supported on
The challenge is to deliver an accessing content from broadcast TV a hybrid set-top box, enabling
enhanced consumer TV experience. This and on-demand infrastructure using consumers to access DivX files from
means giving people access to more DVB or IP, or from the broadband their PC or the Internet and play them
content from more places, making Internet (over IP), or from local devices on television. Pay TV operators can use
content and services easy to find, and including PCs, games consoles and this capability to enhance their VOD
presenting multimedia in new and mobile phones. offering with DivX content, which
exciting ways. It means converging We believe the hybrid set-top box, includes old and niche movies that are
television, Internet and personal combining DVB broadcast reception not always available in other formats.
content where consumers want it most and Ethernet IP, is the most important Web 2.0 services can also be brought
- on their widescreen television. component in this next-generation TV to the TV screen. ADB has been
Increasingly, it means making VOD experience. However, being able to demonstrating how access to YouTube
available on any platform, including physically connect a receive device to and Twitter, can be delivered to the TV
satellite and digital terrestrial. different networks is the easy part - through a hybrid set-top box.
Primetime broadcast content is still the key to success is how you manage Consumers are given the opportunity to
king for television but modern the different services and present chat on FaceBook and recommend TV
consumers are interested in more types them to consumers. In that respect, not programmes to friends, with all
of content including personal video all hybrid set-top boxes are equal and, services running alongside live
captured on their cameras and special- increasingly, the level of software broadcast television content.
interest content from the Internet. The expertise among set-top box vendors To enable the consumer TV
television experience has expanded to is going to determine whether content experience, the set-top box and
include reviews and recommendations convergence is an opportunity or a consumer electronics devices need to
about programming and movies, threat to IPTV operators. complement each other. Set-top boxes
frequently via social networking sites. During the course of 2009, ADB has must enable content sharing around
Families and friends ‘socialise’ around been showing how its high the home. Neither consumers nor
TV via online communities. performance and hybrid set-top boxes network operators are interested in
Television is no longer a standalone enhance the TV experience. At IBC on complicated installations so for this
media and people want to enjoy some Stand 5.B48 we will demonstrate how concept to work in the mass-market,
of their Internet and PC entertainment our proven software expertise delivers network operators need to harness
S18 l ibe l OFFICIAL GUIDE TO IPTV@IBC2009 september/october 2009 l
www.ibeweb.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80