36
4E
Working with Corporations? PREPARATION
STANDARDS
HOMEWORK
Background for Teachers:
After the release of Jeremy’s first film, Peace such as Peace One Day? These were
chapter
One Day, the organization encountered many interesting questions for Jeremy, questions
7/10
difficulties when it came to raising greater laid bare and explored in the film The Day
13/20
awareness of Peace Day, September 21. It After Peace.
became increasingly apparent to Jeremy that, in
order to reach large numbers of people with the As you can see in The Day After Peace, after
message of Peace Day, it would be necessary meeting with Ray C. Anderson, the CEO of
to work closely with global corporations that had Interface, one of the world’s largest interior
their own existing marketing infrastructures. furnishing companies, Jeremy recognized
that it was possible for businesses
However, another set of questions arise out of to legitimately adopt the policy “doing well
these new relationships: to what extent (if at all) by doing good.”
is Peace One Day’s decision-making influenced
by its involvement with large corporations, It was felt that the questions outlined below
and how ethical, therefore, are could form the basis of a topical new lesson
these relationships? plan, stimulating interesting discussion
and further work in class, particularly as
Conversely, to what extent is corporate policy an addition to Lesson 4D, Peace
influenced by association with an organization Day Magazine.
Purpose of the Lesson:
To develop student understanding of the To include an item on corporate responsibility
possible roles and responsibilities of business in in the magazine produced as part of
the community Lesson 4D
Lesson Objectives:
At the end of this lesson, students should be able to
• Understand the term “corporate responsibility”
• Discuss the role of business in the community
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120