MULTICHANNELNEWS
09
SOCKSHOP EXPANDS THROUGH AMAZON TANNERS KEEPS WINE
X BT Fresca,
the e-commerce
Socks, tights and leg-wear retailer, SockShop re� ects a growing
ORDERS FLOWING
division of BT
Expedite, has
number of businesses that are turning to the internet and
designed and
e-commerce to prosper in the current economic climate.
Despite already running a successful website, and far from
being content to merely survive during the economic downturn,
T
anners, a Shropshire-based � ne wine merchant is using
implemented
innovative online booking and tracking to speed its
the re-launch of
online sales and mail order shipments to customers
the transactional
SockShop saw it as the perfect time to expand the business.
through the APC Overnight network. Shipping thousands of
website for
Leeds web agency, Chapter Eight worked with the retailer
bottles each week, Tanners and the local depot APC Station
women’s fashion
to enable it to sell its products on the Amazon website. This retailer Kew.
was done using Chapter Eight’s management systems, which
Couriers work closely together to ensure that wine deliveries
Kew-online.com is
allowed SockShop to control the process order.
reach customers on time, every time, throughout the UK.
powered by Fresca
“Our recent venture on to Amazon has proved to be a
To streamline its order processing and ful� lment, APC
Commerce, which
fantastic addition to our website,” said Vimal Ruia, SockShop
Station Couriers integrated the NetDespatch online booking
allows customers
managing director. “Far from holding back in the current and tracking solution with Tanners’ Maginus business system.
to browse quickly
and intuitively
economic climate, we saw the potential this would bring and
This enables automatic shipping label generation complete
through Kew’s
have certainly been vindicated in this decision.”
with customer and order details.
exclusive range
Indeed, despite already impressive sales, the addition of
“The online booking and tracking is fantastic. It is also
and view garments
selling on Amazon, which went live before Christmas last year,
important for us to work in partnership with the local APC
in detail.
has contributed materially to SockShop’s sales.
Station Couriers depot. We � nd the company to be very
Mario Thomas, Chapter Eight managing director added:
“With Internet sales showing no signs of abating during the
� exible with collection times and our customers receive � rst
downturn, SockShop saw the opportunity to capitalise on
class service. The next day delivery is extremely ef� cient and
Amazon’s vast legion of active shoppers. It re� ects how the
we have received excellent feedback from our customers,”
e-commerce world continues to � ourish despite the credit
said Steve Lloyd, head of Tanners’ distribution at its purpose-
crunch and the ways businesses are looking to exploit this.” built bonded warehouse in Welshpool, Powys
MARCH 2009 RETAIL TECHNOLOGY
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