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MICROSOFT SURFACE SWISSLOG DEVELOPS
HOSPITALITY SUITE GILLETTE SYSTEM
LAUNCHED
Swisslog, a global supplier of integrated logistics solutions, has
Microsoft unveiled Microsoft Surface, a surface-computing created a logistics and distribution solution with the direction of
platform that responds to hand gestures and real-world objects, Gillette’s operations manager.
for the ½ rst time in Europe at CeBIT this month. Gillette’s Marc Ragot, who was driving force behind the
At the same time Avanade, a Microsoft software original LoadBuilder solution commented: “Swisslog developed
development consultancy and subsidiary of Accenture offered the LoadBuilder module for our UK distribution to reduce
the ½ rst opportunity to see Surface in use in the UK, with transport costs and provide ¾ exibility in meeting customers’
its demonstration of a hospitality suite for Microsoft Surface delivery requirements. The development has been so successful
that fully integrates with a hotel or other venue’s customer that a web version is now available to Gillette’s UK customers.”
relationship management (CRM) system. LoadBuilder assesses shipment combinations by volume and
Using the application on Microsoft Surface will enable weight in order to maximise the capacity of transit vehicles and
hotels to offer guests an interactive, intuitive way to ½ nd more minimise the number of pallets needed. Gillette has seen a 30%
information about the hotel’s services, choose which amenities net reduction in transport costs since deployment.
to use ½ rst, change their preferences and make bookings. It can The multinational manufacturer has seen additional bene ½ ts
interact with loyalty cards to offer discounts on selected services in accurate order stack data for transport planning, on-screen
– and can be fully personalised to the needs of each hotel and assessment of outbound customer loads and a reduction in
user. non-value-added customer claims, among other things.
www.avanade.com/uk www.swisslog.com
FEEFO ESTABLISHES INDEPENDENT REVIEWS
Feefo is an online feedback forum that customer, encouraging an open conversation Feefo sales and marketing director,
provides completely transparent and between the two, which again is visible to all. Ed Lennox explained: “I believe we are
unedited customer feedback – whether it’s Big-name UK retailers and other suppliers ridiculously competitive, and businesses that
good, bad or downright ugly – for all to see. confess that it has highlighted ¾ aws with register with us are not tied contractually. Our
Once a business or organisation registers either their products or service and they pricing strategy is simple and open, and we
with Feefo its customers are sent an have been able to rectify the problems have an even clearer no-obligation trial period,
independently branded email, which directs immediately. preceded by a completely free test polling.”
them to a web page where they can leave Others have said that it can provide a nice Lennox added that businesses are starting
feedback – all in less than 15 seconds. morale boost to a workforce reading the to rely on Feefo because of its simple
That information is then open for all positive feedback, and it is also a magnet to transparency.
to see. The supplier can then reply to any internet search engines.
www.feefo.com
MARCH 2009 RETAIL TECHNOLOGY
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