PAYMENTS
15
RUTTER’S COIN DISPENSERS
SPEED CHECKOUT
that the piece of equipment is going to be
more accurate than a person would be.
The customer knows exactly what they’ve
received in the way of coinage and is free to
count it,” added Hartman.
But customers haven’t been the only
ones to bene½ t from the dispensers. “Our
employees know to reload the canister
during any slow or off-peak time,” he said.
“It seems to make counting the cash drawer
down at the end of close as ef½ cient or
more ef½ cient than before, in terms of
having to count all the individual change in
the drawer.”
As a result of these bene½ ts, the
company continues to put the T-Flex coin
dispensers into all of its new or remodelled
stores as part of their normal equipment
package.
“We actually use a phrase that we have
R
utter’s Farm Stores in the US have in the bowl faster than the customer can trademarked, which is ‘convenience at the
put the ‘convenience’ back into react.” speed of life’ said Hartman. “That trademark
its convenience store concept by Hartman added: “The accuracy seems phrase is something that we put in our ads,
equipping its 54 Pennsylvania outlets with better too – the amount of overshot in and we have even mentioned the Telequip
Telequip’s T-Flex coin dispensers. the cash drawer has improved considerably. coin dispensers in those ads. They play a big
The T-Flex coin dispenser requires the Plus, I think the customers probably trust role in our ability to live up to that phrase.”
cashier to ring in the customer’s order on
the point-of-sale (PoS) system in order
to execute the transaction and dispense
the correct change. It streamlines the cash
SELF-SERVICE IS CHILD’S
management process, allowing faster shift
PLAY FOR KIDDICARE
changeovers and less coin replenishment
throughout the day. The UK supplier of baby products, Kiddicare needed an in-store unattended payment and
Each of Rutter’s 54 stores has three to information point.
four cash registers at the checkout area To provide more personal service on the shop ¾ oor, Kiddicare needed to free staff from
and T-Flex coin dispensers are installed on payment handling. Also, the average online order from Kiddicare’s e-commerce site was
every register. The dispensers interface with four times greater than in-shop orders. So, by adding value at the point-of-sale (PoS) with
each register’s PoS system. Scott Hartman, internet connectivity and other customer tools, Kiddicare hoped to boost in-store revenues
president and chief executive of Rutter’s using self-service technology.
said that integrating the dispensers to other With the help of several partners, Kiddicare developed a self-service kiosk utilising
new store equipment was a “seamless” the VeriFone Secura integrated PIN pad. Kiddicare selected leading kiosk manufacturer,
operation. More importantly, he noted that Protouch, to create their payment solution. Thirty ½ ve in-store kiosks were developed,
the dispensers were performing exactly as all incorporating the latest touchscreen technology combined with VeriFone’s Secura
promised. Integration Module provided by VeriFone UK partner, Secure Retail. Each kiosk is customised
“While we can’t share exact metrics, externally and internally to the range of products and suppliers being promoted in a speci½ c
the dispensers de½ nitely speed up each area of the shop.
transaction by at least a couple of seconds,” “We are extremely pleased with our payment solution and are looking forward to future
he said. “That’s because the time that it business growth thanks to happy customers and positive word-of-mouth regarding our
takes a clerk to count the coin into his or innovative Kiddicare shop,” said Scott Weavers-Wright of Kiddicare.
her own hand, let alone to hand it back to The kiosk solution at Kiddicare won EPoS Innovation of the Year at the Retail Systems
the customer, is eliminated. When the clerk awards in October 2008.
cashes out a transaction, the coin is sitting
MARCH 2009 RETAIL TECHNOLOGY
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