08
MULTICHANNELNEWS
RACEFIT SPEEDS
AGENCY ENSURES SHOE
X Best of the
Best is one of UK’s
MULTICHANNEL
largest supercar
ON MACS FITS WITH SMS CAMPAIGN
competition
organisers, with
over 250,000
L
eeds-based marketing agency, investment. We have high hopes for weekly players.
‘an agency called england’, the spring campaign and look forward
The company,
recently ran a successful SMS to continuing to work with england.”
whose prize
fantasy cars can
text-messaging marketing campaign for Tony Stanton, chief executive of
be seen in many
international shoe retailer Brantano. an agency called england commented:
of the UK’s airport
The pre-Christmas ‘Friends and “All credit to Brantano for tapping into lounges, has
Family’ campaign created such an mobile marketing, which is now one
increased its email
effective return on investment that the of the most powerful, ¾ exible ways of
delivery rates to
achieve 96.3%
retailer is planning to repeat it this spring. reaching target audiences.”
deliverability rates
Race¼ t, a manufacturer and retailer Over 12,000 Brantano customers
and increased
of motorcycle exhaust systems and were sent text messages advising
repeat business
accessories is using both Xsilva’s
them of a 25% discount on all in-store
opportunities
LightSpeed point-of-sale (PoS) and
products. This could be redeemed
by switching to
back-of¼ ce systems, as well as its
dedicated email
by bringing the phone into any of
e-commerce platform, LightSpeed
marketing service,
Brantano’s 148 stores and showing the
Webstore.
StrongMail On-
message to staff. Customers could also
Claire Fisher of Race¼ t told Retail
Demand.
Technology that the predominantly
forward the text to friends and family,
Apple Macintosh-based IT
widening the campaign’s reach.
infrastructure needed updating to
Karen Staton, Brantano retail
handle demand for e-commerce
operations director said: “An agency
functionality from its online presence. called england have helped us run an
“With Xsliva’s LightSpeed, we were effective text-blast campaign, which
up and running with the webstore in
generated an impressive return on
three to four months, at the same time
as working with a web design company
to develop the front end,” Fisher said.
“We’re not an IT shop, so the support
GAME JOINS ONLINE FRAUD-
from Xsilva has been very good.”
X CEVA Logistics’
Race¼ t worked with reseller, Gordon
FIGHTING COMMUNITY
home delivery
Harwood Computers to install the
business has
boosted customer
new software components, which are
Ethoca, the collaborative fraud management provider has announced that
service levels using
designed to help individual retailers and
GAME Group’s Online Business has joined its global fraud-½ ghting community.
an integrated
small retail chains grow and manage By adding Ethoca’s collaborative approach to its current anti-fraud
IT solution
their businesses more effectively. It measures, which blends analysis of positive trading experiences alongside
from Paragon
features include quoting, ordering
negative, fraudulent experiences, GAME Group’s online customers will bene½ t
Software Systems.
and invoicing capabilities, label and
from both increased security and improved user-experience.
Paragon’s routing
barcode printing, reporting, inventory
GAME Group is looking to enhance the existing customer experience by
and scheduling
management, customer pro¼ ling and
optimisation
reducing the risk of genuine orders being incorrectly rejected, fraud-related
tracking, credit-card processing, gift
system integrates
costs and delays in customer credit card acceptance, as well as by helping
cards, multi-store lookups and stock
with CEVA’s home
delivery system,
transfers. Add-on module, LightSpeed
maintain customer trust and solidarity.
to tightly manage
Webstore allows retailers to generate
And, in sharing this anti-fraud responsibility with Ethoca, GAME Group
its resources and
and maintain customisable PHP and
can focus on what it does best – creating a quick, hassle-free online shopping
maximise visibility
CSS-based e-commerce sites from their
experience with fewer time-consuming and frustrating ID and information
of orders against
LightSpeed databases. requests at checkout. deliveries. This
Fisher added: “We’d like to grow Ethoca will become part of GAME Group’s fraud management platform, has delivered
the business even quicker and get our
alongside their existing identity veri½ cation and risk assessment technologies.
ef½ ciencies
products known more, so it’s great to
“Outstanding customer service is at the core of our online propositions,”
in resource
now be able to say to customers ‘you
management,
said Alex Croft, GAME Group Online Business managing director. “And as
can order that product online’. It will
enabling CEVA to
such, we are constantly looking for innovative and intelligent ways to help us
give customers
also be good to be able to grow and
maintain our award winning customer experience. Ethoca neatly augments
a realistic time
develop the web shop more and we’re
of delivery 48
looking forward to the next Xsilva
our fraud management platform by adding a collaborative dimension to our
hours beforehand
updates, so it becomes a main route-
checking process. This will improve our fraud protection and provide the
to ensure they
to-market for our business.”
additional bene½ t of reducing order processing time for our customers.”
are available to
receive their goods.
RETAIL TECHNOLOGY MARCH 2009
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