06
BREAKINGNEWS
X Tesco has
ICELAND SIGNS
KINGFISHER GROUP announced it
has entered into
£11.5 MILLION IT REFINES CUSTOMER INSIGHT
a commercial
agreement with
OUTSOURCED DEAL
K
ing� sher Group, the third largest also beginning to make use of the
e-commerce
do-it-yourself (DIY) retailer in the additional capabilities offered by the
technology
world, has selected and deployed SPSS’ Predictive Enterprise Services
provider, ATG for
Predictive Analytics data mining software analytic platform. These services enable
it to provide the
from SPSS to understand and meet analysis to be run overnight, as soon as
supermarket with
its e-commerce
the needs of customers and potential trading information from the previous
solutions. James
customers more effectively. day has been centrally compiled. This
McNulty, Tesco’s
SPSS was selected following successful provides key decision makers around
head of Group
live database trials in subsidiaries, B&Q in the business with timely information at
IT procurement
the UK and Castorama in France and as a much more granular level than was
stated: “We are
Iceland has signed a seven-year
pleased to enter
part of wider initiatives in both countries previously possible.
outsourcing contract renewal deal
into a strategic
worth over £11.5 million with
to develop a single customer view of “The software was quick to
partnership with
Getronics. It includes 24-hour server
buying behaviour. implement, is easy to use and offers
ATG that will
hosting and systems management,
B&Q proposition and insight team us the � exibility to view our data very
allow us to use
service desk provision and also desk- are now using SPSS Predictive Analytics differently depending on what we need
this leading
side PC and BlackBerry support.
e-commerce
data mining software as a key tool to to know at the time,” Jim O’Donnell,
solution in Tesco.”
The � xed annual contract will be
better understand and meet the needs data intelligence manager of the B&Q
implemented throughout the UK.
The new contract � ts into
of its customers. A great example of proposition and insight team told Retail
Iceland’s existing technology
this being the continual enhancement Technology.
plans and also includes technical
of B&Q trade customer proposition “The implementation programme
architecture, database support following the nationwide launch of the also gave us the chance to trace back
and a managed print service, while
B&Q Trade Discount Card in April 2008. what data each � eld meant and get clarity
providing � exibility in service support
Although the data mining software on our processes,” he added. “We’ve
and predictable costs in the current
was � rst introduced at B&Q, other bolted a number of systems onto it, but
uncertain � nancial climate.
Getronics was chosen because
areas of the business have been quick with some, the data doesn’t � ow in the
of the existing expertise built up
to identify the added value that this same way. So we’re now working on
X Whitbread
through a relationship spanning
technology and predictive modelling aligning business systems with the SPSS
has renewed its
data and voice
a number of years. “We’ve built can bring across a range of business data so reporting comes straight from
networks contract
up excellent rapport and trust,”
processes. B&Q Pro� t Protection team the horse’s mouth, as it were.”
with IT services
commented Mark Pearson, IS
is now using it to better understand O’Donnell concluded: “It will play
company Fujitsu
director at Iceland. “The changes
made to the contract have provided
and reduce fraud within the retail a crucial role in helping to target
Services for a
us with stability and security in terms
environment. trade and retail customers, as well as
further four years.
Fujitsu has been
of our IT platform in the current
Both the proposition and insight developing intelligence in other areas of
contracted to
� nancial climate.” and pro� t protection teams are the business.”
provide voice and
“Getronics will also provide data networks
increased support in areas vital to across the
our business such as an Anti Virus Whitbread hotels
Service and BlackBerry support and restaurants
for our end user community on
estate. Alongside
the move”. In addition, Pearson
this, Fujitsu will
remarked: “The new deal has
implement and
improved our relationship and
manage the voice
further integrated the Iceland and
over internet
Getronics outsourcing model.”
protocol (VoIP)
Dave Baldwin, managing director
telephony at
at Getronics commented: “We know
corporate sites.
Iceland’s business extremely well and
Mark Fabes,
have invested time with key contacts
business support
systems director
and stakeholders throughout the
at Whitbread
re-negotiation process. This has
commented:
enabled us to completely align our
“In the current
technology and service provision
RILEYS’ INVESTS IN EPoS ESTATE
economic climate,
with Iceland’s requirements and, as
a reliable and
the renewal was instigated by Iceland,
Some 200 Odyssé electronic point-of-sale (EPoS) terminals from Aures
robust data
this speaks volumes for the working
Technologies have been successfully installed in the 160 Rileys’ Snooker Clubs in
network is critical
relationship we now have in place.”
the UK, together with software from developer, Active Workspace.
to our operational
optimisation.”
RETAIL TECHNOLOGY MARCH 2009
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