EVENTSNEWS
13
X Retail
RT DIARY DATES
EUROPEAN AWARDS Directions, an
RECOGNISE IT EXCELLENCE
Australian retail
solutions vendor
Retail Fraud 2009
with international
25th March 2009
retail clients,
the basis for its ‘METRO Campaign
Novotel, Hammersmith, London
F
ollowing its premiere at last year’s
The Body Shop,
EuroShop, research, training and Management’ solution and had it
www.retailevents.co.uk
Kookaï, GNC
consultancy institute for the retail tailored to the requirements by Metro
and Nike among
BRC Multichannel Retailing
industry and its partners, the EHI Retail Group Information Technology (MGI).
them, entered into
Conference
Institute once again distributed its retail The CRM system has already been the UK market
31st March 2009
technology awards (reta) Europe last implemented in eight countries, making earlier this month
America Square Conference Centre,
month at the EuroCIS trade fair in it possible to run campaigns more easily
at an of ½ cial
London
Düsseldorf, Germany. and without special knowledge. Data
launch event
www.brc.org.uk/multichannel/
Retail companies in three categories collected on many customer attributes,
attended by chief
were recognised for the introduction of de ½ ned by the various countries,
executive, Andrew
Digital Money Forum
Gorecki and UK
31st March and 1st April 2009 outstanding and innovative solutions in allowed for fast and straightforward
managing director,
The Guoman Hotel, Charing Cross,
the ½ eld of information technology at segmentation, thereby raising both the
Phil Chapman
London
an exclusive awards ceremony on 11 quality and the ef ½ ciency of campaign
(formerly of
www.digitalmoneyforum.com
February, sponsored by Visa Europe and generation.
Matra) and
easyFairs INTERIOR
IBM. Retail Technology magazine editor, For instance, the response rate of retailers held at
FIT-OUT
Miya Knights attended as one of the campaigns set up using the new tool has the Australian
1st and 2nd April 2009 judging panel. increased 8% over that of the control
Trade Commission
Excel, London group. Furthermore, using the same
in London.
www.easyfairs.com Winners of the reta Europe resources, 400 campaigns can be carried
Printed Electronics Europe
awards 2009: out instead of 80. Meanwhile, in countries
7th and 8th April 2009
1. Best In-Store Solution: that have been working with stable
Dresden, Germany
Hervis Sports – a subsidiary segment and control group de ½ nitions
www.idtechex.com/
of SPAR Österreichische for some time, it has become possible to
printedelectronicseurope09/en
Warenhandels make a very accurate prognosis of the
The company operates 130 shops in success rate of a given campaign.
Screen Media Expo Europe
Austria, Slovenia, Hungary, the Czech 3. Best Customer
2009
7th and 8th April 2009
Republic, Croatia and Romania. For its Experience: Telekom Shop
National Hall, Olympia, London
expansion into different countries a Vertriebsgesellschaft
www.screenevents.co.uk/
¾ exible point-of-sale (PoS) solution is For its stationary outlets, Deutsche
screenexpo2009
of vital importance. For that purpose Telekom developed an integrated
Hervis Sports developed a thin-client- store concept, in which different
Retail Solutions World Asia
based PoS shop solution. digital-signage components are
2009
In each country the same Windows- deployed in a co-ordinated fashion. For
22nd – 24th April 2009
based IGEL Thin Client was used both instance, lounge cubes are used where
Singapore
www.terrapinn.com/2009/retail/
in the shop and in the back-of ½ ce. All customers can pass appointment
applications, apart from the cashpoint waiting times or obtain information in
The VA (formerly Voucher
function run on a Citrix Presentation advance of speaking to sales assistant.
Association) Conference
Server. According to the country In these lounge cubes, multimedia
24th April 2009
concerned, the corresponding language touchscreen tables have been installed
The Queen Elizabeth II Centre,
and applications are made available in a on which customers can look at videos,
Westminster, London
user-friendly way. play games or call up information about
www.the-va.co.uk/conference2009
The advantage is that in each products and services. The concept’s
X Retail systems
Sign & Digital UK 2009 country the same hardware is used. If interactive elements are also used by
experts, PMC and
28th – 30th April 2009
Retail Technology
a technical fault should occur, the back- the sales staff during consultation as a
NEC, Birmingham
will this May
of ½ ce server can readily be switched means of visualisation and presentation.
www.signanddigitaluk.com
deliver a high-level
to the checkout function, in which case The focus on the customer’s needs,
breakfast meeting
Retail & Transport Cards
the cash registers – although set up as as well as the support of the sales
for retailers to gain
2009
thin clients – can, if need be, continue staff, using multimedia components, is maximum value
13th and 14th May 2009 to operate independently without a translating into increasing numbers of and ef ½ ciency
Copthorne Tara Hotel, Kensington, network connection. visitors and a rise in turnover. returns from their
London
2. Best Enterprise Solution: The Telekom Shop
IT systems in
www.smi-online.co.uk/rtcards2.asp
Metro Group Vertriebsgesellschaft is supported by
today’s challenging
Metro is one of the world’s largest People Interactive Design for the design
economic
Retail Systems Forum 2009
conditions. Please
13th and 14th May 2009
retailers with 290,000 staff in 150 and implementation of the multimedia
contact Simon
Oxfordshire Country Golf Club,
countries and more than 2,200 outlets elements, Foresee for the programming
Turton on simon@
Oxfordshire worldwide. The Metro Group opted of the multimedia touch application and
bpl-business.com
www.retailsystemsforum.com for a Teradata customer relationship Interbrand Zintzmeyer & Lux for the
for more
management (CRM) application as overall concept and shop design. information.
MARCH 2009 RETAIL TECHNOLOGY
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