POWERED BY CONJUNGO
31
COMING SOON TO A DESKTOP NEAR YOU…
– THE SMARTEST ONLINE
SALES GENERATOR, EVER!
Designed to help businesses understand today’s technology and ½ nd local suppliers,
Conjungo offers an innovative new way for retail technology suppliers to generate
leads and sales. And it’s soon coming to the Retail Technology website!
C
“ onjungo provides the only platform that gives It follows that ICT buyers who do not understand a
suppliers a level playing ½ eld where they can product or solution will not invest in one. By breaking
promote themselves to a vast technology down the knowledge barrier the next logical process
buying community,” says Dave Cruse, CEO and Founder within the buying process is for potential buyers to As a reseller
of Conjungo. He explains, “Conjungo was built following engage with suppliers. The Conjungo Go Understand
we love the
in-depth research with buyers, vendors and suppliers sites articulate information to help these buyers
to ensure that the platform met the needs of all parties understand technology and then provide a search
fact that
within the technology buying cycle. On one hand you interface that enables them to seamlessly identify
have buyers of technology that want to search for relevant suppliers.
Conjungo not
local suppliers with the right industry expertise (retail), A ‘Powered by Conjungo’ search interface will
only helps us
experience and accreditations, and on the other hand soon replace the current supplier directory on the
you have suppliers who want to connect with local Retail Technology site, giving buyers much improved
generate local
customers. By setting the right search facilities. “We are building
leads, but also
criteria we have created the ideal a strong community whereby
platform for uniting buyers with we give total visibility to all gives us a web
relevant suppliers.”. the retail technology suppliers,
For example, a buyer looking giving them access not only
presence that
for a VoIP provider in the Retail through Conjungo and the Retail
we couldn’t
sector will ½ nd it dif½ cult to sift Technology website, but also
out the relevant search results if through any Go Understand
achieve on
using a general search engine. For knowledge site appropriate to
our own.
a supplier to rank high and be seen their business, and through a
to the same buyer is costly and very extensive and growing list
– Managing
complicated unless you have the of media owners and trusted
right resources, something most advisors that are integrating
Director, Ramsac
smaller suppliers lack. “The Google the search and Go Understand
model is heavily biased towards the content directly onto their
more you pay the further up the websites,” says Cruse. “Our
rankings you climb,” says Cruse. “But vast web outreach programme
that independent access to smaller puts suppliers in front of buyers
suppliers isn’t there because very few have the big on major UK technology sites such as Techworld,
budgets needed to do Google. The majority are invisible Computerworlduk, PC Advisor, and a growing number
online to the customers they are trying to reach and of the Chambers of Commerce with the Thames Valley
Conjungo completely resolves that problem by giving Chamber of Commerce taking the lead with Conjungo
search users a visibility to suppliers like never before.” as their strategic ICT partner. This helps suppliers
Conjungo also resolves the fundamental challenge become visible online in all the right places – for a cost
of many business managers and owners being too busy they can easily afford.”
to research and understand technology. Cruse explains, Read more next month about Conjungo’s unique
“The objection ‘I don’t understand today’s technology’ outreach programme.
is a big barrier to buying for many smaller businesses
that don’t have a lot of IT resources. By helping people
understand what they are buying and what bene½ ts it
might bring to their company, in plain English with no
technical jargon, Conjungo plugs any knowledge gap.” www.conjungo.com
MARCH 2009 RETAIL TECHNOLOGY
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