20
PAYMENTS
RETAILERS
BEAVERBROOKS PROTECTS
TAPPED FOR
SHRINKAGE
WEBSITE FROM FRAUD
TIPS
U
K jewellery retailer Beaverbrooks
has selected Experian to put a
stop to fraudulent transactions via
its website. The provider’s Authenticate Pro
system is used to verify the identity of all
customers ordering online prior to jewellery
being shipped out. Since implementing the
software, repeat orders have increased
signi½ cantly as it is able to con½ rm orders and
ship goods much faster.
Authenticate Pro is embedded into was the clear favourite. We were impressed
Beaverbrooks’ customer application form. by the volume of data that Authenticate uses
Once the contact details for the order are to prove identity and highlight fraudulent
submitted an identity check is performed. transactions. Since using the product, we have
Data provided by the consumer is matched seen a noticeable reduction in time spent
against information held on Experian’s on fraud and as such our ordering process is
databases, ¾ agging any suspicious activity that much slicker.”
could indicate identity fraud, account takeover James Blake, head of UK Data
or a bogus delivery address. An approval Authentication for Experian added: “As
Ian Kirke LLB (Hons), Cert Ed and managing
director of Training For Success has contacted
decision is returned immediately, which gives fraudulent transactions are generally charged
Retail Technology to ask if any retailers out
Beaverbrooks con½ dence that the order is back to the retailer by the ½ nancial institutions,
there are willing to help him carry out some
genuine. it is important to have robust measure
research.
Kyle Heywood, Beaverbrooks website in place to verify customers at point of
He said: “I am a student at The University
manager commented: “When evaluating transaction. Fortunately the technology is now
of Portsmouth about to embark on my ¼ nal
solutions to help us cut back fraud, Experian there to make this process quick and painless.”
dissertation.
“The ¼ nal Masters dissertation will be
framed around internal stock loss caused
by the deliberate actions of dishonest
B&H PHOTO PROTECTS
employees. And I’m hoping some of Retail
Technology’s readers may be able to help
ONLINE SHOPPERS DATA
– as the more data I can accumulate, the
B&H Photo, a photo, video, and digital imaging retailer, is using information security provider,
better!”
SafeNet’s DataSecure Solution to achieve payment card data standards compliance and
In order to collect some of the necessary
data, Kirke has devised an online
protect customer data while reducing cost and complexity.
questionnaire, which he is kindly asking
B&H was faced with an aggressive timeframe to become Payment Card Industry
any retailer to complete. He also asked, if
Data Security Standard (PCI DSS) compliant. The company has a large, heterogeneous IT
it would be more appropriate to pass the
environment and needed a solution capable of safeguarding sensitive customer data across
questionnaire onto another colleague within
mixed database and application environments. B&H also needed ¾ exible implementation at
the organisation, to please feel free to do so.
both the database and application levels, with a single comprehensive solution.
The questionnaire can be accessed online “We signi½ cantly reduced the cost of compliance by taking a proactive, comprehensive
at: http://www.tfsuccess.com/temp/ian_ approach to our data security strategy,” said Mayer Wertheimer, B&H Photo system
dissertation.htm.
administration manager. “SafeNet is the vendor that provides data encryption for all data
And those requiring a copy of Kirke’s ¼ nal
repositories in our IT environment – without having to modify applications or databases.
report or needing further details can email
No other vendor could match that offering.”
him at iankirke@tfsuccess.com.
With SafeNet, merchants, banks, payment processors, and other companies subject to
Training For Success is a Surrey-based ¼ rm
PCI DSS compliance can protect sensitive cardholder data at rest, in use, and in transit to
that offers a range of training courses and
meet the most challenging PCI security requirements, as well as limit liabilities by protecting
consultancy on a range of areas designed
around minimising businesses’ exposure
any sensitive data accessed by employees, customers, or third parties.
to corporate threats. It is accredited by the
“Our integrity and commitment to consumer protection has boosted the value of our
Institute of Criminal Justice Studies at The
brand and customer loyalty. We take data privacy very seriously and are proud to offer
University of Portsmouth and is a Skills for
our customers a safe shopping experience,” added Wertheimer. “In fact, we were recently
Security partner.
ranked the number one online store for electronics by Consumer Reports.”
RETAIL TECHNOLOGY MARCH 2009
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