18
PAYMENTS
MULBERRY
HERBERT BROWN SECURES
BAGS
SHRINKAGE
ONLINE PAYMENTS
SOLUTION
H
erbert Brown, the high-class merchants to use the company’s payment
jewellers and pawnbrokers, has network as part of an e-commerce
appointed SecureTrading to provide application, but employ their own secure
payment services for a new online retail site. servers. This system offers a range of bene� ts
Using the SecureTrading solution, Herbert to the merchant including enhanced control,
Brown will have access to fast and reliable � exibility and ease of use.
payment processing as well as the latest Cory Lees, website manager at Herbert
technology to protect the company and its Brown commented: “We required a
customers from the threat of Internet fraud. service that was as secure as possible and
Herbert Brown handles primarily high-value, SecureTrading demonstrated that their anti-
single transaction payments via the website, fraud offering was the most sophisticated
so the company required a sophisticated solution available in the marketplace. In
approach to online security to prevent it addition, the level of service provided by
becoming an easy target for fraudsters. SecureTrading has been � rst-rate working
SecureTrading was selected because it offers a in partnership with us, and dealing direct
range of security products as standard including with our third-party programmers, to ensure
3-D Secure, Address Veri� cation System, (AVS) a seamless and well-integrated payment
Card Security Codes (CSC) and a Quarantine solution. I look forward to working closely
Service to provide unrivalled protection against with SecureTrading again as we expand our
Luxury British brand Mulberry has called on
security solutions provider, Alpha High Theft
online criminals. online service.”
Solutions (a division of Checkpoint Systems)
In addition, Herbert Brown can utilise an Jon Prideaux, deputy chief executive
to help protect its range of handbags and
advanced suite of counter-fraud tools that at SecureTrading added: “Criminals are
purses from theft.
work alongside standard security products becoming increasingly sophisticated, so
Alpha 3 Alarm CableLok high-theft to check and monitor suspicious transactions we are committed to providing the most
security devices have been installed on where required. In particular, SecureTrading comprehensive range of counter-fraud and
Mulberry goods in all House of Fraser
Identity Check will allow the company to security services that are affordable and
and Selfridges concessions across the UK,
cross-reference buyer information using a accessible to all. We are increasingly working
meaning the iconic fashion accessories can
number of databases to verify if someone with our customers such as Herbert Brown
be displayed in an open retail environment
exists and lives at their given address. to develop integrated payment solutions
safely and securely.
Herbert Brown also chose SecureTrading’s that incorporate sophisticated security
Mulberry chose the CableLok hard tags
to deliver enhanced protection thanks to
Xpay integration, which allows online measures.”
the 3 Alarm technology. This provides an
effective means of security without hindering
the customer shopping experience or
KIOSK RETAILER SPEEDS SYSTEMS
obscuring any part of the product. A � rst ZoomSystems, a provider of automated retail
alarm provides early detection, alerting store store kiosks at airports recently installed a Sierra
personnel if the merchandise is tampered
AirLink Raven Ethernet wireless modem to handle
with inside the shop, whilst a second alarm
its mobile payments, as well as the complete
activates the electronic article surveillance
remote running and maintenance of its stores – a
(EAS) antennae at the store exit. Finally, a
task that required very high bandwidth.
third detection system featuring an extended
Zoom bene� ted from huge cost savings, as
activation range will self-alarm immediately
outside the store if goods are removed from
it no longer needed to lay cable to establish a
the premises.
landline broadband connection to each store; and
John Loughrey, Mulberry national security
ease of store mobility, as stores often had to be
manager commented: “Since installation, the
moved due to airport maintenance or heavy foot
results speak for themselves and I can even traf� c.
recall one incident, where we apprehended A wireless connection also meant that the
a shoplifter, who dropped the merchandise
stores could continue to function during that
when the � nal alarm was triggered outside
time, increasing Zoom’s potential to market to
the store. We were able to retrieve the item
areas where broadband DSL connectivity was not
as a direct result of the alarm going off
available, as well as providing real-time, remote
which, had it been stolen, would have been a
monitoring of stores.
signi� cant loss.”
RETAIL TECHNOLOGY MARCH 2009
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