Nancy Brinker United States Ambassador
Philanthropy Shines Brightest in December
W
ith december upon us, our hearts are fi lled with warmth, and our spirits are lifted by the
holiday season’s magic. The air is crisp, and the streets are
adorned with twinkling lights, setting the stage for goodwill and giving. It’s during this season that the essence of philanthropy truly shines brightest. The act of giving takes on a special
meaning as we come together to sup- port those in need, and it reminds us of the profound impact we can have on the world. The importance of philanthropic
giving in December cannot be over- stated. It’s a time when we are not only inspired to share our blessings but also acutely aware of the needs of those less fortunate. December is the year’s busiest
month for philanthropic fundraising and charitable giving. In fact, indus- try experts estimate that more than 30% of the year’s
The act of giving should be a year-round commitment to creating a better world.
annual donations occur between Thanksgiving and New Year’s. The holiday season provides a per-
fect backdrop for the spirit of giving to fl ourish, and here’s why it’s so sig- nifi cant.
Fostering a Sense of Community: December encourages us to come together as a community. The act of giving fosters unity, and
when we collectively support causes close to our hearts, we create a stron- ger, more compassionate society. Philanthropy transcends individ-
ual interests, bringing us closer to one another. Meeting Critical Needs: Many charitable organizations rely on end- of-year donations to meet their annual goals. The fi nancial contributions made
in December play a pivotal role in funding vital programs and services that benefi t our communities, from feeding the hungry to providing shel- ter to the homeless. Inspiring Generosity: The holiday season inspires peo-
ple to be more generous, as the atmosphere is charged with love and gratitude. The act of giving during this
time sets a heartwarming exam- ple for our families and chil- dren, teaching them the value of compassion and generosity. Maximizing Tax Benefi ts: For
those who consider the fi nancial aspects of giving, December is a time when individuals can maxi- mize their tax benefi ts by making
42 NEWSMAX | DECEMBER 2023
charitable donations. This encourages those who may
not have otherwise donated to con- sider the fi nancial incentives of giving. Creating Lasting Change: When
we give in December, we create a rip- ple eff ect that lasts far beyond the holi- day season. Our contributions sup- port initiatives that work year-round, ensuring a lasting impact on the lives of those in need. Rekindling Hope: In a world often
plagued by despair, December off ers us the opportunity to rekindle hope. Our donations and acts of kindness remind individuals facing adversity that they are not alone and that there is a supportive community that cares about their well-being. However, it’s important to remem-
ber that the act of giving should extend beyond December. Philanthropy should be a year-round commitment to creating a better world. Our generosity, empathy, and dedi-
cation to supporting others are needed in every season. This December, let us celebrate the
spirit of giving, not just as an annual tradition, but as a lifestyle that we embrace every day. Each act of philanthropy, no mat-
ter how big or small, brings us closer to a brighter, more compassionate world. So, as we embrace the holiday sea-
son, let us remember the true gift of December: the power to make a posi- tive change in the lives of others.
Nancy G. Brinker is the founder of Susan G. Komen and The Promise Fund of Florida.
CATLANE©ISTOCK
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