WORLD NEWS
IN BRIEF
GIVAUDAN Flavour and fragrances giant Givaudan has acquired US-based fragrance house Custom Essence. Founded in 1981 in New Jersey, US, the family-owned business specialises in creating natural fragrances across a wide range of categories.
SUPERDRUG Superdrug has launched a two-hour super-fast home delivery service. Available from almost 300 stores across the UK, the A.S. Watson-owned retailer teamed up with rapid delivery specialist Stuart to offer consumers a more accessible and convenient way to shop in time for the busy holiday shopping season.
KLARNA Klarna, the ‘buy now, pay later’ service, has launched into Ireland. Irish consumers can now shop online and split their purchases into three interest-free equal payments through the Klarna app and directly via partner retailers.
SHISEIDO
Japanese brand owner Shiseido is ramping up its wellness offering with the launch of new supplement brand INRYU. The move is part of the multinational’s long-term goal to be a ‘personal beauty wellness company’, as seen by its recent brand launches, tree- inspired line Baum and anti- ageing tool brand Effectim.
OLAY Procter & Gamble-owned skin care brand Olay is paving the way towards a more inclusive future with the launch of its Easy Open Lid, designed to make beauty more accessible for the 15% of consumers who live with disabilities. The new lid features a winged cap that’s easy to open, an extra-grip raised lid and Braille text.
cosmeticsbusiness.com
New Jersey bill will ban animal
testing for cosmetics in the state US Animal rights activists have taken home another win in the battle to end cosmetic testing for animals after New Jersey’s Governor Phil Murphy signed a new law that will ban the sale of animal-tested beauty products in the state.
Governor Murphy passed the S1726 bill into law last month, almost two years after it was first introduced, with overwhelming support from members of the State Senate and Assembly. The law is expected to come into force from 1 March 2022, with those disregarding the rules facing a penalty of up to US$1,000 per product sale.
“Animal tests for cosmetics are frequently painful and harmful to the animal,” the law states.
Covid & lawsuit put nail in the coffin of influencer Westbrook’s Tati Beauty
US Tati Beauty, the make-up brand of influencer Tati Westbrook, has gone out of business. In a YouTube video, Westbrook told her 8.72 million subscribers that, after a run of successful launches, the Covid-19 pandemic and an ongoing lawsuit has forced the brand to “close its doors”. Tati Beauty launched in October 2019, with Westbrook claiming that its debut product – a 24-shade
Textured Neutral eyeshadow palette – sold out in 12 hours.
“Covid hit and that definitely slowed things down, it slowed the whole world down,” she said in the video titled ‘Why I’m Closing Tati Beauty’.
“Then, of course, you guys are aware of the outside litigation that really impacted my life in full. So that kind of T-boned everything, and here we are.”
NEW TECH TARGETS SENSE OF SMELL LOSS IN COVID-19 PATIENTS
FRANCE For former Covid-19 patients struggling to regain their sense of smell, help may be at hand. A team including fragrance specialist Givaudan has unveiled Ma Madeleine, a web application that works in tandem with an olfactory rehabilitation kit. The platform is the result of a partnership comprising Université Côte d’Azur, Nice University Hospital, digital firm onepoint and Givaudan’s Perfumery School, supported by the Givaudan Foundation.
The reusable kit is guided by a
web application and supervised by a speech pathologist, to help repair patients’ sense of smell post illness.
“Furthermore, alternative testing methods, such as the use of engineered human tissue and the use of computer models, are often cheaper and more accurate than animal testing, in addition to being cruelty-free.”
The bill will not apply to cosmetics that were sold in the state or tested before 1 January 2020.
Under certain conditions animal tests for cosmetics will have to be used, however.
Ariana Grande releases make-up line R.E.M. Beauty
US Following in the footsteps of fellow singers Selena Gomez, Rihanna and Lady Gaga, Ariana Grande is the latest pop star to venture into the make-up industry. The ‘Thank U, Next’ singer first teamed up with manufacturer Luxe Brands to launch a line of fragrances in 2015, but her new venture R.E.M. Beauty is Grande’s debut colour cosmetics line. The brand has been developed in collaboration with incubator Forma Brands and each collection with R.E.M. Beauty will roll out as dream-inspired ‘chapters’, with the first having launched on 12 November. Alex Alston, Vice President of R.E.M. Beauty, told Cosmetics Business that Chapter 1 focuses on the eye category and offers a ‘retro-future’ viewpoint: “The eye is both a key part of the brand DNA linked to the name: rapid eye movement and Ari’s signature make-up look.”
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