shows how our perfumers can harness an idea and make it a scented reality.
“CPL is blessed to have a wonderful team of perfumers around
the world with over 30 perfumers; creativity runs through the heart of every division at CPL and is reflected in any position and any role,” said Nick Pickthall, CPL Aromas’ COO. The human touch at CPL Aromas is seen in its ‘Ingredients for
Success’: Quality, Responsibility, Sustainable Mindset, Independence and Family Pride. These values drive every employee’s actions, every day. Although spread around the globe, the company works as one global team with a common set of culture and values that brings the company together and where the word family really resonates. “For me the family of CPL is every single employee who works on it, with over 600 people at CPL spread across the globe in most countries, they are the family, they are the team and I’m so proud that so many people at CPL have been with us for so many years. The family continues to get stronger and bigger each year,” commented Chris Pickthall, CEO. From the Far East to Latin America, Europe to India, CPL Aromas has local operations accessible to all its customers. Each division has autonomy and brings its own flair to the global company – and having that local knowledge that can be tapped into is essential for the growth of CPL. To celebrate how far CPL has come and its 50 years in the
fragrance industry, some big changes have been made to the brand with a new brand identity, a refreshing new set of brand guidelines and a new website. These assets reflect the growth of CPL and the importance of a sustainable mindset. It began with a new tagline, ‘Let’s Create Together’, which
reflects CPL’s essence. The new look followed, which features what the company calls ‘the Playful Square’ – a play on CPL Aromas’ logo. By literally thinking outside of the box, the Playful Square
effortlessly brings innovation and simplicity to mind, while still highlighting the messages that matter. This refreshed brand purposefully retains the solid foundations that the company has built its success on: customer service, independence and family pride. Chris and Nick Pickthall, the current CEO and COO of CPL
Aromas and sons of its co-founder Terry, said: “What an honour and a challenge to lead this company and this team in such an important anniversary. Throughout these first five decades, we have partnered with our customers and have provided them with unique sustainable solutions, whenever possible. Together with the rest of our leadership team and employees, we can’t wait to continue creating with our customers.” Since the beginning, CPL Aromas has remained long-term focused and free to innovate sustainably. The first 50 years of the company were full of adventure, learnings and growth. As CPL Aromas looks to the next 50 years, the future looks very bright ahead.
CPL’s founders Michael and Terry Pickthall (above) and today’s leaders Chris and Nick Pickthall (right)
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