CPL AROMAS CELEBRATES 50 YEARS IN FRAGRANCE
To mark its half century, UK fragrance house CPL Aromas reviews its recent successes and explains how it is ensuring future growth
Five decades ago, in 1971, brothers Michael and Terry Pickthall combined their talents of perfumery and accountancy and founded what was then known as Contemporary Perfumers Limited (now known as CPL Aromas). Since starting as a UK-based company 50 years ago, CPL
Aromas’ footprint has increased and now spans across the globe with 18 offices, five manufacturing plants and a team of 600+ employees; it has become the largest fragrance-only fragrance house in the world. Still family-owned, CPL retains independence and a freedom
that allows a truly creative working environment. This is echoed in the essence of CPL that comes down to one simple sentence, infusing happiness through scent. This is done through the company’s mission of bringing success to CPL customers through innovative fragrances, outstanding service and a human touch. To that end, it successfully combines the latest technologies in fragrance with a drive for sustainability.
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ENVIRONMENTAL RESPECT “Sustainability has to be and is considered at CPL part and parcel of every decision we make,” said Emily Heron, Head of Sustainability at CPL. Sustainability is at the forefront
of the company’s strategy and has been from the beginning with consistent work across four pillars: people, innovation, environment and sourcing.
Last year, in 2020, CPL celebrated the 20th year of supporting
CAFOD (the Catholic association for overseas development), a charity that works in conflict areas providing aid, compassion and support to those who need it the most. When it comes to sustainability, it is all about collaboration and this continues with CPL’s responsible sourcing policy. With such a large palette of raw materials to work with,
CPL partners with suppliers to ensure sustainability is integrated into every area of the process and each supplier is audited accordingly.
Still family-owned, CPL retains independence and a freedom that allows a truly creative working environment
INNOVATION & TECHNOLOGY CPL took things to the next level with the launch of EcoBoost combining innovation and sustainability. EcoBoost is a unique technology which allows customers to use a tenth of the standard fragrance dosage, saving in packaging, labelling and transport costs.
The company continues to innovate and has a dedicated R&D
team that is fully focused on bringing the best innovations to CPL’s customers. Since launching AromaGuard, a malodour counteractant technology in the 90s, CPL has since launched AromaFusions, InsectaGuard, AromaCore and most recently AromaSpace, a unique combination of headspace technology paired with expert perfumery. CPL continues to innovate with sustainable trend sets to answer growing movements in the market driven by consumer demand. These include upcycled ingredients, 100% natural fragrances, biodegradable scents and ‘clean’ products.
Alongside innovations, creativity has made CPL Aromas what it
is today. Several members of the Pickthall family, including the late Michael and Francis, were senior creative perfumers. This expertise has continued in the company under renowned Master Perfumer Christian Provenzano, who heads up the CPL perfumery team as Global Director of Perfumery. With over 50 years of experience in creating outstanding fragrances, his reputation for developing successful and original compositions
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