NEWS WORLD
EU Commission extends list of
hazardous chemicals for cosmetics EUROPE The EU
Commission has extended its list of hazardous chemicals that are banned for use in cosmetics. The 23 newly added ingredients will be classified as carcinogenic, mutagenic or toxic for reproduction (CMR) under Article 15 of the Cosmetics Regulation 1223/2009, effective 1 March 2022. Ingredients listed under Article 15 are added due to their long-term and serious effects on human health.
Ellen DeGeneres launches ‘age positive’ skin care
US Kind Science is the new beauty brainchild of American TV treasure Ellen DeGeneres. For her debut skin care start-up, the comedian and
producer has moved away from traditional anti- ageing messaging, in an effort to give confidence to older audiences and encourage them to use skin care products that support their needs. The products are said to be centred around scientific research and each sku uses a blend of botanicals and patented peptides to address skin care concerns. To launch Kind Science, DeGeneres hired the help of celebrity make-up artist and founder of her own eponymous beauty line Victoria Jackson, and has started off with seven skin care items.
“The concept of Kind Science came about as I had struggled for years to find skin care products that didn’t irritate my increasingly sensitive skin,” said the talk show host.
10 December 2021
The Commission’s Scientific Committee on Consumer Safety (SCCS), as well as various other parties, were consulted on the decision.
Chemicals that will be prohibited for use in cosmetics include: silicon carbide fibres,
dichlorodioctylstannane, mesotrione and pyrithione zinc, the latter of which can cause burning or stinging in the eyes, mouth or nose. Other concerned
ingredients, such as diisooctyl phthalate and 2-methoxyethyl acrylate, have also been banned due to their potential to cause asthma and skin allergens. “Over the years, the EU has significantly reduced citizens’ exposure to harmful chemicals,” it said in a statement. “The Commission constantly evaluates how to further enhance the protection of consumers based on technical and scientific progress.”
Deciem’s Mexico retail deal is its largest in North America
CANADA/MEXICO Deciem, the maker of The Ordinary, has expanded into Mexico with its first multi-brand retail deal in North America. The deal with Mexican retailer El Palacio de Hierro will see the Canadian beauty company sell three of its seven brands in the country. NIOD, The Ordinary and The Chemistry Brand will be available via Palacio de Hierro’s e-commerce platform and four stores. Nicola Kilner, CEO of Deciem, said: “Mexico has always held a special part of
our heart, and it has been amazing to watch our audience grow here. We’re incredibly excited to now have a cozy home at El Palacio de Hierro and for our products to become even more accessible in Mexico. We can’t wait to continue to build our brand in Mexico with love.”
IN BRIEF
ARMANI BEAUTY Armani Beauty has named Brazilian transgender model and activist Valentina Sampaio as its newest face. The 26-year-old will star in the L’Oréal-owned brand’s 2022 campaigns. Notably, she will feature in the new advert series for Lip Power, Giorgio Armani’s latest lipstick.
MIJ MASKS
The skin care brand of British TV presenter Maya Jama, MIJ Masks, has expanded its consumer reach by joining online beauty retailer Beauty Bay. MIJ was previously only available from Harvey Nichols and the brand’s own website.
CHIARA FERRAGNI Italian influencer and fashion ‘it’ girl Chiara Ferragni has released her first make-up brand under her eponymous company. Ferragni’s debut own-brand make-up collection is housed in The Blonde Salad blogger’s sparkly pink packaging, with its eye logo, and offers consumers a choice of lipsticks, eyeshadow, palette, mascara and blush.
MAJORITY STAKE IN CURRENTBODY BOUGHT BY FORMER THG EXECS
UK CurrentBody, the British beauty device retailer, has sold a £50m majority stake to new e-commerce venture capital firm eComplete. Founded in 2009 by Laurence Newman and Andrew Showman, CurrentBody sells at-home beauty tech and LED technology as alternatives to salon treatments. Sales at the online player soared during the pandemic and, as a result, CurrentBody has forecast that sales this year will reach £42.5m. eComplete was founded in 2020 by former The Hut Group (THG) executives. Paul Gedman was the CEO of THG’s luxury beauty division and Andy Duckworth was the Chief Executive of THG subsidiary Myprotein.
ESTÉE LAUDER Estée Lauder is boldly going where no beauty brand has gone before by partnering with the International Space Station (ISS). The maker of MAC and Jo Malone London will become the ISS’ exclusive partner for its Sustainability Challenge, which calls on innovators to address the plastic crisis.
PALMER’S Cocoa butter skin care brand Palmer’s has rebranded its entire range. The US-based, family-owned label’s new look associates each product range with a key colour for consistency and to stand out on shelf. It also includes a modernised orange, oval version of Palmer’s logo and a new font style.
cosmeticsbusiness.com
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