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Getting r tree hug


Getting real on tree hugging... Did you know that Sky will be removing single use plastics from its operations, products and supply chain by 2020? Strewth. So all of the umpteen of companies that supply Sky will have to prove that they have eliminated single use plastics from their entire operation. But why is Sky doing it? Is it because


it’s suddenly developed a keen fascination in the Lesser Saddled Reef Sea Horse? Does it want to deliver all electric goods in roughly hewn cartons formed from Rupert Murdoch’s shit (he is, apparently, responsible for tons)? Has the massive media operation got a conscience? Has it hell; it’s to steal the march on legislation, to steal the march and the pressure on competitors and marketing. It is for business advantage, nothing else. So who’s going to take the lead in angling? Will one manufacturer take the leap for the same reasons as Sky? I don’t think it will happen in any industry (OK, maybe loon pant packaging) until the pressure of legislation starts to squeeze. Loads have copied Korda’s packaging (you know who you are!), so is the carp trade leaving it down to them for green packaging… Sorry, black and green? Or will Angling Direct deem its wall and


warehouse space ‘single use plastic free’? Will it hell. But again, why is Sky doing it?


What’s the alternative? We’re currently researching biodegradable alternatives that can fulfil the same role as our much-loved hook wallets and clam packs. Substrates made with Keratin from chicken feathers or the HNV specialists’ own cassien derived materials are among


the most cost effective. Yup, they all cost more though! But, higher demand will see prices drop. You see it’s the display of product versus the obvious security problems that’s the problem. While there are solutions to be had from cardboard engineering, solutions


You’ve probably thrown John’s packaging work in the bin before, if you’d 8 | Tackle & Guns | August 2018 www.tandgmagazine.com


GETTING REAL ON TREE HUGGING • JOHN HANNENT


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