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NEWS


What is a Certifi ed B company?


Certifi ed B Corps are a new kind of business that balances purpose and profi t. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. This is a community of leaders, driving of a global movement of people using businesses as a force for good.


Quality & performance since 1857


than a stamp of approval. “Maintaining our B Corp status continually challenges us to be the company we want to be and to think about how we are affecting the environment, the community, our employees and our consumers. Each assessment means a punch list for improvements, and it forces us to think critically about everything we do. As a company well known for breaking barriers through innovation, Fishpond has now become just as well known for wanting to inspire everyone around us about the importance of our public and open lands and an environment that supports a healthy habitat. If we could just defi ne ourselves


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with success on this level, we will have reached a goal not defi ned by the bottom line, but for the goodwill for all. “The Fishpond consumer


purchases our product not only for the innovative function and award-winning designs; they buy our products because through their purchase, they also own a piece of the success of our focused collaboration with private sector partners, politicians, scientists and NGO’s that are committed to the health of our natural world.” B Corporations compete not just to be the best in the world, but also to be THE BEST FOR THE WORLD. Fishpond embraces the ideals of being


a company that embodies a heartbeat and a soul that simply wants to make a difference, not just with our products, but also for the good of our community and planet. Fishpond looks to the


future with a goal of creating a positive difference for our planet by creating innovative products for the outdoor recreation consumer that communicate the importance of healthy species, water and habitat. It’s that Simple.


GUIDE FLYFISHING T 01977 681300 E sales@guidefl yfi shing.co.uk W www.guidefl yfi shing.co.uk W www.fi shpondusa.com


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