NEWS Sonik Boom
Brand rapidly emerging as a new potential market leader, Sonik dominates low and middle market and readies itself for the launch of four new sub-brands at trade shows
T
his year has seen a dramatic turnaround for Sonik. The Northumberland-based company is best known for its market leading rods and reels, and this year’s Vader X carp range is no exception. As the catalyst of this success
1 Image is
everything. Sonik consultant, Dale Glover.
story, the Vader X carp rods and reels have firmly established themselves as the market leader in the £50 price category. This can be attributed to their looks, performance, and sheer value for money – along with Sonik’s hallmark ‘buy two get one free deal’ consumer deal. Pairing this with the equally instrumental Dominator X range, Sonik is arguably now the market leader in the sub-£100 arena. Complementing the rods and reels, Sonik has this year released the SK-TEK range including shelters, furniture and luggage. Featuring a highly attractive custom camo material and full colour packaging, the range has met with broad approval from both dealers and
14 | Tackle & Guns | August 2018
anglers due to the quality design and competitive price points. Starting in September 2018, Sonik are running a series of four trade shows to launch over 60 new products across carp, coarse and sea fishing categories. In addition to launching new products in the Vader X, Dominator X, SK-TEK and SKSC Commercial brands, Sonik are also launching four entirely new sub-brands, plus two new improved ranges of Gravity XT rods and Tournos XD reels. “New products are the lifeblood of any company and are essential to the continued growth of a business,” commented Ian McCormack, commercial director of Sonik. “Our aim is for continuous
improvement and I am confident that the 2019 product range is our strongest yet. With a strong focus on delivering quality, innovation and value for money, we look forward to
showing all our dealers the products that will be sought after in 2019.”
SONIK SPORTS T 01670 798 910 E
sales@soniksports.com W
www.soniksports.com
With a strong focus on delivering quality, innovation and value for money, we look forward to showing all our dealers the products that will be sought after in 2019
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