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NEWS


‘B’ Aware ‘B’ Responsible ‘B’ like Fishpond


Certifi ed B Corporation, distributed in the UK by Guide Flyfi shing, shows the trade how it can be environmentally responsible!





At Fishpond, we have a passion for creating products that stretch the boundaries of traditional product design and set new standards for functionality. With our roots fi rmly planted in our core fl y fi shing market, we have expanded our portfolio of products to include several new items targeting the outdoor adventure travel and lifestyle segments,” says Russell Miller, director of marketing at Fishpond. Fishpond is a B Corporation.


Together with 2,400 other companies in 60 countries, the company uses the power of business to solve social and environmental problems. This prestigious designation is awarded to companies that meet higher standards of transparency and accountability for the greater good of society.


12 | Tackle & Guns | August 2018


B Corporations are a diverse community with one unifying goal: to redefi ne success in business by making the world a better place to live within, not only for humans but for all species. This ultimately means it is legally committed to working for environmental and social benefi t, which goes beyond fi nancial performance as a company. As Fishpond has grown as a brand with its innovative outdoor recreation products, it has become very clear that its mission and goals as a business would be empty of spirit and soul without a clear direction of also creating a company that defi ned not just its responsibility, but its obligation, to help create a sustainable planet through clean water, healthy habitat


and open and wild spaces. And the company leads the way with a commitment to sustainability by using an industry fi rst, recycled, commercial nylon fi shing net for our fabrics that is harvested throughout sensitive ocean environments. Over the past fi ve years, Fishpond has started to move all of its products over to recycled materials and into a fabric it has designed and developed, called Cyclepond. Through some of its products, it also gives back to various non-profi t groups with a percentage of sales. By doing this, the consumer participates with Fishpond in doing something positive. Russell continues: “Being certifi ed as a B Corp means we meet rigorous standards of social and environmental performance. But it’s much more


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