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Leeda sets new standards L

eeda has implemented a new update to its popular B2B platform that will help users navigate and order more effi ciently. The website,, now has a responsive design, which enables it to be used more effectively across mobile devices such as phones and tablets, in addition to its standard desktop format. Other changes that have been implemented aim to help users order more effi ciently; there’s now quicker access to account information, order history and invoices. The update is the start of a new set of upgrades that will be progressively worked into the site over the coming months, with work behind the scenes on keywords and search terms to help ease navigation being a primary focus, alongside a dynamic ordering system that will assist users in fi nding the

cheapest deals and the best alternative products. Pat MacInnes, marketing manager for the company, told T&G: “The website accounts for a large amount of our business and for customers who want to minimise the time they spend ordering – their time is after all very precious, and we’re working hard behind the scenes to ensure we stay at the head of the pack as the fi rst choice for retailers. “A website that can

offer the ideal ordering environment for time- sensitive customers is our ultimate aim and I believe we’re setting new standards in this industry.” LeedaB2B offers

customers access to the entire leeda portfolio, which includes its in- house brands MAP, Wychwood and ICON, plus exclusive brands such as Mustad and Maxima.

Svendsen appoints new rep for the South East F

ollowing Richard Johnson’s progression to Prologic Product Manager, Svendsen Sport has appointed Jamie Cooper as the new Territory Manager for the South East. Jamie is a popular face within the midland carp scene and also runs his own Northampton- based fi shery in his spare time. Svendsen Sport UK Country Manager, Richard Taylor said: “I am delighted to welcome Jamie to Svendsen Sports. His background makes him the perfect candidate for the role, he is very customer focused with an excellent skill set that will help to support our retailers in this ever-changing industry. The timing couldn’t be better as we are about to launch our new 2019 catalogue with over 1000 new products in Svendsen and another 1000 new in DAM.” Jamie Cooper told T&G: “Having been an angler for most of my life, I’m delighted to be given the opportunity to work within the angling trade! “Professionally, I have a wealth of sales experience, my most recent

24 | Tackle & Guns | August 2018

position being a Business Manager for one of the UK’s largest used car retailers under the Styner group. “Being able to combine my passion for angling with my professional expertise in sales and management is a fantastic opportunity. Running a fi shery in my spare time, I get to meet anglers from a wide variety of disciplines which has helped me understand the

trends, patterns and consumer demand when it comes to fi shing tackle.” The new Svendsen Sport and DAM catalogues will be sent out early September.

JAMIE COOPER T 07776 686581 E W

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