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HUGE POTENTIAL FOR PROFITABLE


DAIRY BEEF MARKET Beef farmers should re-evaluate their approach to dairy beef as it provides enormous opportunities to boost production and meet market demands. According to Robert Drysdale, founder


at Straightline Beef, the UK beef market has huge potential for growth and he has used dairy beef to grow his business from 400 to 4,000 head of cattle in only two years. Speaking at a recent Crediton Milling


Company (CMC) meeting in Devon, Mr Drysdale said current UK beef production stands at 2.5m head a year - 1.9m head of which is prime beef. This equates to 900,000t of beef.


Although 150,000t is exported, the UK is still a net importer bringing in around 400,000t in 2017/18 – taking total domestic demand to 1.1m tonnes. “We produce half a million head fewer beef cattle than what we eat – and global demand is rising - so there’s an opportunity there,” explained Mr Drysdale. If the industry is serious about increasing


beef production, it needs to meet consumer and retailer demands. “We need to work backwards from the target product,” he explained. Farmers need to pay attention to welfare and antibiotic resistance, as well as sustainability, carbon footprint, meat quality, marbling, fat consistency and health benefits. Beef isn’t sold on taste anywhere in


the world, stressed Mr Drysdale. “But I think it will after Brexit - so fat and marbling will be important.” However, UK farmers are poorly paid for a good product, so in future the industry will need to reward consistency in meeting targets such as meat quality and sustainability. So how does Mr Drysdale’s model work?


A qualified veterinary surgeon, he started Straightline Beef in 2014 with all of these market demands in mind. He produces dairy beef across a number of farms – both tenanted and on contract - retaining 100% ownership where possible, and is now killing 200-300


cattle a month. He uses an integrated cloud system


that follows every single animal from birth to slaughter, providing 100% traceability. And he pays for an independent audit every week to ensure farm managers are operating at the highest level. The business only buys in feed, straw


and woodchip, which is used as his fertiliser so no inorganic inputs are needed. Cattle are rotationally grazed and never kept in one field or paddock for more than three days, with the soil and grazing platform regularly monitored. Efficiency is a top priority and on his


tenanted farms housed cattle are fed using a Lely Juno, which has reduced feed waste to less than 1%. That 1% is then recycled into the youngstock diet. “The Juno paid for itself in 10 months and is worth 100g/head/day.” As well as continually monitoring diets, Mr Drysdale has a responsible medical plan and an ongoing assessment of welfare. There’s also a classroom on farm so


that Mr Drysdale can bring in other farmers and traders within the supply chain to show them how the system works and dispel misconceptions they may have. It’s a system based on continual


monitoring and tight control that not only delivers consistent quantity and quality but also provides exactly what the customer wants: Next year Mr Drysdale anticipates killing out 5,500 animals to meet growing demand. Starting with customer requirements and


working back to produce the right product is an approach more farmers should adopt, according to Joe Banks, red meat ruminant specialist at CMC. “This means knowing exactly what is needed from stock, minimising waste and maximising efficiencies.” This integration of the supply chain


allows for control over traceability, production, performance and product quality, said Mr Banks. “I believe Mr Drysdale should be a leading light for the future of the red meat industry in the UK - if not the world.”


IFIF LAUNCHES NEW WEBSITE! IFIF are delighted to announce the launch its new website, which is now live at www. ifif.org. Beyond the new look and feel, the


website offers an up to date security and website architecture where you can browse and explore IFIF’s news, work and projects, which are undertaken together with IFIF members from around the world to support the global feed industry.


ATRADIUS AND KEMIEX LAUNCH FIRST ONLINE TRADE PLATFORM FOR HUMAN AND ANIMAL HEALTH


AND NUTRITION INDUSTRIES Atradius and Kemiex have launched a digital trading platform for raw materials in the pharma, vet, food and feed industries. This new digital marketplace enables buyers and sellers of Active Pharmaceutical Ingredients (APIs) and additives to identify reliable trade partners and to trade safely. The platform has been designed as an


alternative for existing trading procedures that are often time consuming, prone to errors and might be limited to personal networks. The main benefit is that buyers and sellers can do business with reliable parties that comply with relevant regulations and quality controls and are credit worthy. Kemiex estimates whether a company on the platform complies with quality standards, whereas Atradius analyses the credit worthiness of those acting on the platform. Together, they evaluate companies, their transactions and the behaviour of traders in order to ensure that transacting on the platform is as safe as possible.


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