Industry News
Gildan takes action on climate change G
ildan Activewear has been included in the leadership band in CDP’s 2019 scores for corporate transparency and action on climate change.
Companies scoring within the leadership band are recognised for their transparent and comprehensive disclosure of climate data, thorough awareness of climate risks, demonstration of strong governance and management of climate risks and demonstration of market-leading practices.
Gildan received an A – placing it in the leadership level, well above the apparel design sector average and the North America and Global averages of C. Gildan has been reporting its environmental performance and climate change impact through CDP’s platform since 2008.
Claudia Sandoval, vice president, corporate citizenship at Gildan, said: “Our business model of owning and operating the facilities that produce the vast majority of our products allows us to have direct control over the manufacturing process and ensure that
New augmented reality support is launched by Resolute DTG
R
esolute DTG has launched
augmented reality
support for its UV, Ricoh and Green Button DTG system owners. If a customer’s machine suddenly stops working, a Resolute technician can be on hand instantly through the new
augmented reality support system. All the user
needs is a smartphone and an internet connection. Download the clever app, use a one-time access code and away you go. The Resolute technician can be shown the problem through the customer’s smartphone camera and then guide the customer through to the solution quickly.
This new service is free for all Green Button DTG systems, UV printers and owners of Ricoh devices purchased from Resolute.
responsible and sustainable practices are deployed throughout the complete value chain. “We look forward to continuing the journey towards conservation of the environment and remain fully committed in driving environmental performance improvement as one of our main goals throughout 2020 and beyond.”
CDP is a global non-profit that drives companies and governments to reduce their greenhouse gas emissions, safeguard water resources and protect forests.
Sunderland of Scotland gears up for 2020 Ryder Cup
S
underland of Scotland has been appointed as the Official Licensee for the 2020 Ryder Cup, having first produced outerwear for the then Great British & Ireland Ryder Cup Team in 1965. The five-year agreement will see the brand appointed Official Licensee for the 2022 and 2024 matches also. To celebrate the partnership the brand has launched its Official 2020 Ryder Cup collection which includes high performance waterproof suits, lightweight softshell windshirts and thermal midlayers and padded down jackets for both men and ladies. The collection is showcased and available online.
Sunderland of Scotland has signed a five-year deal with the Ryder Cup
Survey reveals the best and worst green and sustainable buzzwords O
nBuy.com recently conducted a survey among consumers to discover what they think when it comes to green and sustainable buzzwords.
The survey revealed that when it comes to such words used in advertising 83% of consumers feel misled. Words like biodegradable, recycled and recyclable encourage consumers to purchase, whereas phrases like ‘powered by nature’ discourage 67% of shoppers. While, organic, eco-friendly and green are among the most discouraging buzzwords.
Top 10 discouraging buzzwords ● Powered by nature – 67%. ● Organic – 50%. ● Eco-friendly – 46%. ● Green – 46%. ● Natural – 38%. ● Clean – 38%. ● Environmental – 33%. ● Low carbon footprint – 29%.
www.printwearandpromotion.co.uk
● Net zero – 29%. ● Minimal impact – 25%.
Top 10 encouraging buzzwords ● Biodegradable – 74%. ● Recycled – 63%. ● Recyclable – 44%. ● Carbon-neutral – 44%. ● Sustainable – 44%. ● Organic – 37%. ● Compostable – 33%. ● Zero-waste – 33%. ● Eco-friendly – 26%. ● Low carbon footprint – 22%. The survey also asked participants which words were the misunderstood, with low-VOC coming out on top with 96% not knowing the meaning behind the phrase.
Further key findings include; 90% of consumers thinking retailers need to be more transparent about how green their stock is; 55% of consumers stating they would challenge retailers on their sustainability if they were unsure on their
policy; and 76% of consumers thinking they need more education about what is and isn’t sustainable. And finally, when asked ‘which of the following do you think is key in making shopping greener?’ consumers answered: ● Companies to recycle and/or reuse most of what they create in the production process (44%). ● Environmentally efficient packaging (no plastic) (33%). ● Green shipping methods (local pick up) (15%). ● Products made with raw materials (organic cotton) (7%).
The survey was completed by 3,446 participants. With many retailers accused of ‘greenwashing’ (whereby a company or organisation spends more on marketing themselves as environmentally friendly than on minimising their environmental impact),
OnBuy.com thought it important to find out consumers’ thoughts on green and sustainable buzzwords.
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