FESPA Preview
Where colour comes alive Q
The theme for FESPA this year is Where Colour Comes Alive, can you explain what this means for our readers?
AColour is a powerful theme that expresses the boundless opportunities in
our vibrant industry. Whether we’re talking about colour management, media, inks or finishing techniques. Representing the energy, personality and entrepreneurial spirit of the global print community that congregates at FESPA Global Print Expo, there is no better theme than colour for 2020. And what better place to explore colour than in a city as vibrant as Madrid?
Q Q
AFESPA Global Print Expo is a key exhibition for the industry and the only
Why should our readers visit FESPA 2020? What’s in it for them?
FESPA returns to Spain for the first time since 2012
event dedicated to speciality print including screen, digital, textile and industrial. For readers of Printwear & Promotion, it provides an opportunity to explore the latest innovations of over 500 brands under one roof.
As the meeting place of the global speciality print industry, it is a great opportunity to network with industry peers and be inspired by our exhibitors and show features.
AWe have revamped a few of our features. For instance, Print Make Wear,
What makes this year’s exhibition different from previous years?
our fast fashion factory which proved highly popular with visitors last year, will this time focus exclusively on sportswear manufacturing. The feature will replicate the live end-to-end production process for sports and athleisure garments and allow
visitors to customise a men’s running shirt or a women’s racer back vest. The feature will also act as a physical link to Sportswear Pro, FESPA’s new co-located event dedicated exclusively to sportswear manufacturing.
Q
AWe work closely with our exhibitor and visitor community when selecting
Why did you choose Madrid in Spain as the host city this year?
prospective new venues for Global Print Expo and we found that Madrid was a preferred location.
IFEMA – Feria de Madrid is the most important fair institution in Spain, offering an excellent experience for both exhibitors and visitors, while Madrid is an extremely attractive destination and gives us a great opportunity to engage with visitors from across the Iberian Peninsula.
Q
AColour L*A*B* ties in with the overall colour theme, and provides a
What feature areas or attractions are taking place at the exhibition this year? Why would a visit to these areas benefit garment decorators in particular?
comprehensive overview of all individual elements that contribute towards professional colour management, an area that not all of our visitors will be entirely familiar with.
Linked to our host city of Madrid, the Printeriors interior décor design feature will combine video and photographic imagery of the Madrid Royal Botanical Garden, providing an immersive experience for visitors.
For garment printers Print Make Wear is a key feature, recreating the live end-to- end production process for sports and athleisure garments, starting with
This year’s FESPA Global Print Expo takes place in Madrid from Tuesday, March 24 to Friday, March 27. Here Neil Felton, CEO at FESPA, tells all about what you can expect to see and do at Europe’s largest specialty and wide format print exhibition.
FESPA offers for technology innovations and I‘m looking forward to hearing all about the products that will debut at FESPA 2020.
– Neil Felton, CEO at FESPA
I am always excited about the platform that
| 64 | March 2020
www.printwearandpromotion.co.uk
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