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Reader Survey Results


A deeper insight into our readers’ views in a digital age


Last autumn, we asked you, our readers, for your thoughts, opinions and feelings about Printwear & Promotion. Here Tony Gardner, divisional director, brings to you the results of our most comprehensive survey for nearly a decade.


A


part from a few quotes and comments in respect to previews and reviews of our annual Printwear & Promotion LIVE! show, I have never desired to voice opinion in the magazine, leaving that to an excellent editor and her well respected contributors. However, with a bit more time on my hands, like most at the moment, and a subject that relates to my role as a publisher and one that I feel needs some explanatory comment, I thought I would step in to the breach this month – don’t worry I won’t be using this as the start of a ‘Publisher’s Comment’ column!


Having worked on many magazines in over 20 years in the publishing industry across consumer, contract and business to business titles, some very good, some mediocre and some unknown, feedback from both readers and advertisers is vital to understanding how the magazine is viewed by the two groups that the magazine brings together, and also what may well be required to improve its future appeal!


Advertisers will often provide sensible opinion on the magazine good, bad or indifferent, their opinion being backed up by the amount of (or lack of) advertising spend they invest in a title! Reader responses by email (letter in the old days) to articles and other communication is often more difficult to come by, usually being generated by an occasional reader complaint or something prompting high praise.


In respect to consumer magazines the number sold each month or week shows the publisher on a regular basis how the magazine is generally viewed by its readers. In the business to business sector the number of subscribers can give an indication to its appeal, however, many magazines make no effort, or struggle to get their readers, to resubscribe. Thus, magazines are often sent to an outdated subscriber list, without the publisher knowing how it is really


| 36 | June 2020


www.printwearandpromotion.co.uk


Printwear Vol 27 No.12 | December 2019 &promotion


• What’s New for 2020 •


Printwear Vol 28 No.2 | February 2020 &promotion


NEW FOR TWENTY TWENTY


H598 LADIES’ PLEAT FRONT L/S BLOUSE


Henbury P&P Cover February 2020.indd 1


• Polo Shirts • Embroidery Equipment • Bags


13/01/2020 11:1


Printwear Vol 28 No.1 | January 2020 &promotion


• P&P LIVE Preview • Urbanwear • Headwear • Dye Sublimation


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