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Focus on College Kit


Get ready for 2021 W


e’ve had feedback from quite a few decorators over the past couple of weeks that there demand for leavers’ hoodies came earlier this year, due to the outbreak of COVID-19.


This meant that schools, colleges and universities were instructed to break earlier than expected for Easter and summer.


Since they finished earlier than expected and without much notice, many students were upset at the thought of leaving school, college or university and not having the opportunity to enjoy wrapping up the term with their friends! As a result, the students were especially keen for a memento of their year group, such as leavers’ hoodies.


COVID-19 forced many schools and colleges to shut prematurely, taking from many pupils the opportunity to say a proper good bye to their friends at the end of term. At the time of writing, it is not clear whether schools will reopen again before the summer holidays. Here Elaine Barlow, brand manager at Henbury Brands, explains the impact this has had on the leavers’ hoodies market.


However more and more, we see alternatives being used like our SF514/SM514 Unisex Drop Shoulder Slogan Tops and the SF523 Unisex Contrast Sweats, as everyone is looking for something different to other faculties in their area.


For decorators to be able to offer cool fashion items, instead of basic hoodies, gives them an edge in a competitive market.


| 24 | June 2020


www.printwearandpromotion.co.uk


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