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Industry News


Peak UKgoes for gold at Tokyo 2021 R


oland Hero winner Peak UK is working hard to prepare for Tokyo 2021, following the postponement of the Olympic Games this summer amid the coronavirus crisis.


Held over the winter of 2018-19, the Roland Hero awards recognised members of the Roland community and their inspiring uses of Roland technology. Pete Astles, director of Peak UK, was crowned the winner thanks to his pioneering new gear used by the world's best canoe slalom athletes during the 2016 Olympic Games. Printed with Roland Texart dye sublimation


technology, the Racer ST helped win gold and silver medals.


Since then, Peak UK has refined its design to create the Racer ST 2020 while promoting its products to teams around the world. However, the project has been put on hold by the coronavirus outbreak. Mr Astles said: "Before the government announced the lockdown, we were still trying to meet deadlines, while athletes were keen to continue to train. We will continue the project as soon as we can safely return to work. "We have updated our ground-breaking Racer ST product to achieve the next level again in terms of weight and


Pete Astles of Peak UK on holiday in Kio Summui


Peak UK’s print room


performance. In 2016 we worked exclusively with Team GB but this time the Racer ST 2020 will be available to all athletes from all nations. We expect to see 12 teams wearing it in Tokyo – we want to come back with umpteen medals."


Customer Focus rebrands to AIM Smarter in the UK A


ltitude Group, parent company of Customer Focus, has announced the rebrand of its services suite and launch of AIM Smarter in the UK.


The group purchased AIM Smarter in the US January 2019 and has since seen rapid growth in its membership base becoming the largest and fastest growing distributor network in the US. AIM Smarter offers a membership model that provides unrivalled benefits, resources and a true sense of community to both distributor members and preferred suppliers.


As of May 14 2020, Customer Focus will be known as AIM Smarter. The introduction of the AIM Smarter brand and package was initiated at what would have previously been the Envoy catalogue launch on May 14. The Envoy brand was rebranded AIM Smarter and includes a newly formed package of benefits for all members including group price discounts from leading industry suppliers, business benefits from partner suppliers, technology and marketing tools, closed member social media groups promoting active community participation from both suppliers and


distributors and networking events. The virtual launch was by invitation only and introduced the AIM Smarter services, catalogue, technology, social and new online portal providing a hub for the community. Supplier and distributor members also benefited from scheduled one-to-one online face time and live video broadcasts from the US-based group CEO Nikki Stella and original founder of AIM Smarter Jamie Coggeshall. The rebranding includes a top-to- bottom redesign of the company’s websites, logo, graphics,


communications and correspondence.


Merchandise World goes virtual


T | 10 | June 2020


he British Promotional Merchandise Association (BPMA) and Sourcing City have announced that Merchandise World will now be held as a virtual exhibition. Taking place on Monday, September 9, Merchandise World Virtual will be an exciting new concept which will enable people to engage with each other in a new way.


Further details for the virtual exhibition will be revealed in a full announcement shortly. Plans for Merchandise World at the Ricoh Arena in Coventry in January 2021 are continuing as normal.


www.printwearandpromotion.co.uk


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