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Case Study


The new Mimaki UJF MkII printers have ensured that print has ceased to be the bottleneck in the business. We’re printing four to five times faster than previously and our delivery times and customer satisfaction have improved as well. Our ethos and desire to investigate new ways of working smarter and better, combined with the technology we’ve invested in make the difference to our customers where it matters most.


– Ian Bradbeer , managing director


manufacturing techniques to ensure clientsʼ work is created appropriately. “We were able to rapidly prototype a range of concepts for John Lewis and Waitrose using the Mimaki flatbed printers, assisting the design signoff and approval process,” she concludes.


Investment required


The addition of two new Mimaki UJF MkII printers through Mimaki Authorised Partner, Sabur Ink Systems, that coincided with the John Lewis and Waitrose job gave much needed capacity to the business. “We were astute enough at the time to make the investment,” says Scott Warren, Badgemasterʼs manufacturing manager. “The new Mimaki printers almost trebled the throughput we could achieve, with their latest generation print heads, larger bed size and ʻlogical seekʼ function that reduces the time the head carriage takes to move between print areas.” “We make a point of maintaining regular contact with our customers, especially after a machine has been installed,” says Dan Jeffries, business development manager at Sabur. “When we upgraded Badgemasterʼs older Mimaki equipment to the new UJF MkII printers, we employed a multi-day training programme to introduce the new technology into their existing workflow to ensure they were in a position to deliver the output in the timescale their client required.”


Headline jobs such as the one for John Lewis and Waitrose are not the only throughput at Badgemaster; the companyʼs recently introduced online ʻBadge Designerʼ tool caters for customers who require much smaller runs, even catering for one-off designs. “Customers can upload artwork and design their own badge in a matter of minutes,” describes Ian. “This then sends production-ready files to the studio prior to printing – itʼs added a new dimension to the business and fits perfectly with our digital workflow.”


Ian is keen to stress that, in spite of the growth in web-to-print work, Badgemaster is far from being purely an online business. “Weʼve introduced this facility to continue our support for customers who require very short runs, but at any stage, weʼre just a phone call away if they need assistance setting up artwork or determining the most appropriate material or effect.”


www.printwearandpromotion.co.uk , Badgemaster Badges in production


This commitment to service and support is something Badgemaster recognise in their relationship with Sabur. “The customer first approach we experience working with Sabur consistently benefits our business,” states Ian. “When we promise to go the extra mile for our customers, itʼs refreshing to work with a supplier that does the same for us.”


Bespoke solutions By combining printing and


manufacturing techniques, Badgemaster can deliver a highly bespoke solution. Costa Coffeeʼs recent branding exercise and ʻstore of the futureʼ project warranted a name badge sympathetic to the campaign. “We use a pre-


lacquered oak as the base for the badge, screen print the corporate element and after coating with an adhesion promoter, digitally print the personʼs name,” describes Warren. “The client is delighted with the end result and how it fits in with Costaʼs new identity.”


“We spotted the original UJF on UK Mimaki distributor, Hybridʼs stand at Sign & Digital UK many years back, tested the printer with a range of substrates at their showroom in Cheshire and saw immediate advantage over alternatives,” recalls Warren. “The opacity and brightness of the white, the detail of the imagery and the adhesion of the ink were all beneficial to our business and made choosing Mimaki easy.” The company now sports eight Mimaki printers including roll-to-roll print and cut, grand format flatbed and several of its core small format UJF models.


“The new Mimaki UJF MkII printers have ensured that print has ceased to be the bottleneck in the business,” concludes Ian. “Weʼre printing four to five times faster than previously and our delivery times and customer satisfaction have improved as well. Our ethos and desire to investigate new ways of working smarter and better, combined with the


technology weʼve


Badges that Badgemaster has designed and manufactured for John Lewis, Waitrose and Costa Coffee


invested in make the difference to our customers where it matters most.”


May 2019 | 77 |


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