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Focus on Team Sportswear


team kit is very important for both the team and the audience. Sports uniforms often have a name, logo and recognisable colour scheme. When worn by members of the team, the audience can easily identify and set apart team members, as well as pick out business logos and brand names. Seeing the same team uniform every game, match or event builds trust and credibility and ensures fans know precisely who their favourite player plays for.”


Mark also agrees that branding on a team uniform is important. “From a branding point of view, a team kit can be so powerful as to be tribal, uniting players and fans and creating a clear sense of belonging and pride. The team kit through its style, quality, colours and design, is instantly recognisable, communicating the team or clubʼs story, their heritage, their personality, and what they stand for. Put simply, team branding is a big part of how others see the team and how the team is represented.”


Co-ordinated teamwear Taking Markʼs point about a team kit being almost tribal, Teri-Louise adds: “Avid sports enthusiasts would consider team colours to be akin to war paint, and it this sense of tribalism and belonging is why co-ordinated teamwear is so important. A winning mentality is instituted by players who get inspired by playing for a cause, to use that worn out old cliché; ʻplaying for the name on the front of the jersey, not the backʼ.” Now that youʼve come to realise and understand the importance of teamwear, it is important to remember that teamwear is not only worn by the team itself, but also by the fans. The fan merchandise market is very lucrative and is one to capitalise on as well. Decorating uniforms is really just the beginning when it comes to teamwear. Co-ordinating hats, socks, scarves, bags – if you can customise it teams and their fans will buy it. In addition to offering garments, many decorators are becoming full service providers and offering the full shebang, such as other forms of promotional merchandise – mugs, posters, stickers etc. To make things easier for your customers you might also want to consider offering an online uniform builder that takes your customers through the entire uniform-decorating process. A builder where they can upload art, select designs, choose from different styles, and then place their order. Offering this kind of service will make the ordering process simpler for your customers and may provide repeat business further down the line, Remember, a uniform provides a sense of team spirit and pride and itʼs important you do too.


www.printwearandpromotion.co.uk Accurately and efficiently embroider logos


with individual team names Brenden Prazner, senior product manager at Wilcom International, outlines how to accurately and efficiently embroider logos with individual team names.


Securing a job with a sports team could be an embroiderer's worst nightmare if they need individual names under each logo. Embroidering long lists of names


on separate garments presents many challenges: ● The time required to set up the names in proportion to the time to stitch the name is disproportionally high, compared to other high stitch count designs.


● Spelling errors can easily occur when creating a long list of names. ● When the name is combined with a logo, machine setup time takes longer


because of the many colour changes, plus the need to often create separate designs for each name.


Common production methods for team name jobs 1) A separate stitch file for each logo and name combination This method is commonly used when you have a single head machine. This involves outputting a single stitch file for each name that has the design and name combined. If you have 20 names you have 20 files.


2) Separate design file and team name stitch file In this method, you outout a single stitch file for the design, and then a separate stitch file that contains each name separated by a colour change or stop. This method is ideal for a single head machine.


3) Single stitch file with design, then team names with stops In this method, you output a single stitch file that first contains the design, and then repeats each name with a colour change or stop.


This method is ideal for multi-head machines, where you first sew the design with all heads on, and turn off all heads excluding one head which sews the first name. Repeat for all names.


Software applications


Software applications, such as Wilcomʼs EmbroideryStudio Team Name feature, automate the stitch file export process, by providing export methods that align with the production methods mentioned above.


This production-optimised methods not only reduce your production time but also greatly reduce the risk of error, by providing production automation plus highly-visual tools.


A product sheet from Wilcom’s Team Name feature


energy, it’s essential that you’re seen and your ability to perform utilised quickly.


– Mark Dix, director, The Outdoors Company


May 2019 | 69 |


When games are intense and high


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