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Industry News


YPP secures £1m investment to fuel growth


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he YPP Group, owner of Your Print Partner, has secured a £1million investment from the Midlands Engine Investment Fund (MEIF) in order to continue growing. As part of its future growth strategy, YPP is aiming to change the face of the personalised gifts market and will be using the investment to facilitate the launch of its latest subsidiary, Custom Gifts.


Custom Gifts is a new brand dedicated to personalised gifting. The new e-commerce website has been designed to provide online shoppers with the widest range of premium personalised gifts available, including hundreds of exciting licensed products from Warner Brothers, Disney, major UK football clubs and other familiar brands.


While this new investment is predominantly to fuel the new brand, it will also bring huge benefits to Your Print Partner. YPP CEO, Stuart Maclaren, said: “We had an ambitious and exciting plan for growth, and one that required substantial funding. Over the course of six months we went through a wide range of investment raising options, from crowdfunding through to overseas venture capitalists, so today I am truly delighted to have been able to secure this investment for the group. “Your Print Partner is now seeing its largest ever volume of orders coming in, with more than 3,000 orders shipping every week. Our aim is to continue to allow Your Print Partner to flourish, while using our print and production expertise to take on the growing UK personalised gifts market with Custom Gifts. “We see a real opportunity to change this market, just as we have done for a number of years in the wide format fabric printing sector.”


Dates announced for FESPA 2020


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he FESPA Global Print Expo 2020 will take place in Madrid, Spain from March 24 to 27 and with less than a year to go the new event website has gone live. The website features the 2020 event campaign theme, ʻWhere colour comes aliveʼ, using vivid imagery of a colour splash blending the blue, orange and pink that signify the screen, digital and textile zones of the show. The FESPA Global Print Expo 2020 campaign will build on the ʻExplosion of possibilitiesʼ theme of the 2019 Munich event, reinforcing the optimism and focus on the boundless opportunities that exist for speciality print service providers and sign makers to develop, diversify and grow. FESPA exhibitions director Roz Guarnori, said: “Our 2020 Global Print Expo falls earlier in the year than usual and takes place in a venue and host city that will be new to most exhibitors. By launching the FESPA 2020 website a full year out from the show, weʼre aiming to support our exhibitors by giving them as much time and information as possible to maximise the success of their participation in Madrid.”


● Read more about FESPA Global Print Expo 2019 on pages 62 to 64


www.printwearandpromotion.co.uk Members of YPP Group along with investors


Following the £1million investment, YPP has also welcomed some new arrivals and a promotion.


After five years with the firm, starting as a graphic designer and working his way up the ranks in a flourishing design department, Chris Cheeseman has now been made creative director of YPP Group.


Jordan Lavender from Foresight Group has also joined the


YPP Group board as investor director, with a new chairman and commercial director set to be appointed shortly. Since the investment, seven new team members have joined


YPP, with additional staff expected to be added to the production team as the company introduces new 24-hour production schedules to further increase capacity and reduce turnaround times.


Onlineprinters introduces garments for men, women and children


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ollowing the introduction of hats and towels, Onlineprinters now offers a large selection of garments for men, women and children to harness the power of wearable marketing.


Christian Würst, chief commercial


offer of Onlineprinters, said: "Clothes make the man (or woman) – and branded apparel creates brand awareness, promotes company loyalty and builds team spirit. "Branded clothing has both internal and external benefits. People who wear a T shirt, blouse or dress shirt with logo identify themselves with their company, business or associations, take pride in their workplace, represent the organisation and project a positive image to the world."


Onlineprinters looks to harness the power of wearable marketing


The clothing and textiles department of the Onlineprinters webshop carries a large selection of T shirts, polo shirts, tank tops, hoodies, sweatshirts, jackets, vests, dress shirts and blouses. The trendy basics are comfortable to wear and come in a variety of colours, sizes and styles. Customers can choose between long-sleeved and short-sleeved shirts, fitted and straight cuts, crew neck and v-neck, hood and classic collar and many more options to suit the occasion and target audience. Both the front and back of the apparel can be printed, optionally with different designs. The garments are printed using screen printing with one or two spot colours from the Pantone Formula Guide Solid Coated. The artwork elements have to be created as vector graphics to assure best print results. Onlineprinters is one of the leading online print shops in Europe.


May 2019 | 13 |


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