Industry News
New Soyang Europe report provides insight into the modern print industry
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oyang Europe, the leading manufacturer and distributor of digitally printable wide-format and superwide-format media and surface coverings, and – through its acquisition of Josero – a supplier of leading edge wide and superwide format print production hardware solutions, has announced the release of a new report offering valuable insight into the modern print industry. The ‘2023 Print Industry Report’ features the views of industry leaders on all key subjects and issues for the print market, covering areas such as fi nancial challenges and sustainability pledges, with the aim of helping businesses increase their sales and profi tability over the next year.
Headline fi ndings from the free to download report include how 35% of respondents have increased the number of services they offer to customers in the past 12 months as a way of growing their business in a competitive market. The report also reveals how winning new business is the biggest challenge facing print companies today, with three-quarters of respondents having increased their prices by up to 20% as a way of boosting their revenue. Furthermore, 100% of businesses that improved profi t in the past year had put their prices up by up to 20%, while three in seven respondents said they plan to re-evaluate their pricing. In terms of future growth, one in seven respondents would invest in digital marketing to support their business moving forward, with the report revealing how the average print company spends
20% of their revenue on marketing. Organic social media was the most valuable form of marketing to print businesses ahead of offl ine promotional material, though almost one in 10 respondents said they had no strategy when it came to marketing their company.
Turning to the environment, just 14% of respondents offer 100% sustainable products and while just one fi fth of companies plan to become carbon neutral in the next fi ve years, over half of the companies surveyed are working on becoming more sustainable. In addition, when it comes to building a strong relationship with clients, half of respondents said the most effective way of achieving this was by being reliable, with others listing personalisation and communication as useful ways to help build lasting partnerships. “With the print sector now more competitive than ever, this report offers incredibly useful and valuable information as to how you can make your business more successful in this busy market,” says Mark Mashiter, managing director of Soyang Europe.
“Whether you are looking at how your business can stand out and differentiate from competitors, or considering the steps you can take to increase revenue or improve profi tability, this report includes all the key data you need to gain a competitive edge.”
Banner Book Drive T
he Banner Group’s has launched the Banner Book Drive in partnership with Children’s Book Project.
The Children’s Book Project is a UK based charity that works to make the joy of reading accessible to underprivileged children across the country. When the Banner team discovered that one in fi ve disadvantaged children don’t own a book, they knew they needed to get involved.
To help the CBP, Banner is asking colleagues and customers to donate any good quality used books to gift to the children and schools that need them. All donations will help share the joy of reading to thousands of children across the UK.
| 14 | June 2023
Snap Products and The Pen Warehouse win Best Stand Award
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nap Products and The Pen Warehouse has announced that they have won the Best Stand Award at The BIG Promotional Trade Show in Manchester on 18 April. The award is a true collaboration between Sales and Marketing, highlighting the company’s commitment to delivering outstanding products, services, and marketing to their clients. Matt Dyl, head of sales, commented: “The tabletop display was a success. The feedback we received indicated that everyone thought our stand was beautiful, and the new products were a big hit. Our
distributors particularly loved the Genie product offering. The teams have been working hard behind the scenes so we’re immensely proud of this achievement, it means a lot.”
www.printwearandpromotion.co.uk
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