Industry News
Merchr attains Good Business Charter Status M
erchr has been recognised for its responsible business
practices. The company, which has its offices and production facility in Middleton, Greater Manchester, and a marketing and development team in Elstree, has attained accreditation under the Good Business Charter.
The Good Business Charter is awarded to companies which satisfy 10 components – paying the real living wage, fairer hours and contracts, employee wellbeing and representation, diversity and inclusion, environmental responsibility, paying fair tax, commitment to customers, ethical
sourcing and prompt payment. It’s an initiative of the Good Business Foundation, an independent, not-for-profit organisation, which launched the Charter in 2020. Its founder members included Capita, Deloitte, Richer Sounds, Brompton Bicycles and London City Airport. More recently, companies such as TSB and Aviva have signed up to the Charter.
Sarah O’Donovan, Merchr’s brand and marketing coordinator, said: “The Good Business Charter covers a wide range of areas which are important to Merchr and, as a start-up, we wanted to demonstrate to our users and stakeholders our commitment to good practices within the business. “This accreditation will help to attract users who prioritise ethical and sustainable practices in the businesses they support, while at the same time ensuring we remain accountable.
“Furthermore, being part of a community of other like-minded businesses when it comes to values and mission, we feel Merchr can learn from others people’s experiences.”
Better Cotton offers advice on Green Guides R A Smart installs new solar panels
ensure that the document considers an agricultural context and what constitutes progress at field-level.
B
etter Cotton, the world’s largest cotton sustainability initiative, has submitted feedback to the United States Federal Trade Commission (FTC) as part of an ongoing review of its Guides for the Use of Environmental Marketing Claims (Green Guides). The FTC is a bipartisan federal agency of the US government that champions the interests of American consumers. Its Green Guides framework was launched in 1992 to ensure that product sustainability claims made by companies are accurate and substantiated, with guidance updated intermittently to best reflect a modern context. The guidance made available to companies covers general principles that apply to all environmental marketing claims, including information on how consumers are likely to interpret particular claims and how these can be substantiated, and how marketers can qualify their claims to avoid deceiving consumers.
As part of this latest review, Better Cotton has submitted feedback to
| 10 | June 2023
Notably, one of the six components of the Better Cotton Standard System (BCSS) is its Claims Framework, through which it provides support to eligible members to communicate their commitment to Better Cotton in a clear, transparent and credible way. The ability for Better Cotton Members to communicate about their financial investment in Better Cotton to consumers strengthens their commitment to its farm-level programmes which seek social, environmental and economic improvements for cotton farmers and farming communities.
Better Cotton is supportive of the FTC’s initiative, through its revised Guides, to establish a common framework through which US companies can ensure they communicate their sustainability efforts in a credible, verifiable and accurate manner. In doing so, businesses benefit from a level playing field and are empowered to continually pursue bolder sustainability targets with the opportunity to relay such ambitions to an increasingly sustainability-conscious consumer base.
R
A Smart has announced the installation of 473 solar panels across its two factories to offset CO² emissions and reduce energy costs. Each panel utilises the latest design and generates 500 watts of power. That means that over its two buildings, which have a generator surface of 1,110.9m², R A Smart can produce 236.5 kWp. The power generated by solar energy will be enough to meet 36.5% of its requirement and avoid 88,723kg of CO² emissions per year – that’s the equivalent of planting almost 4,300 trees every year Furthermore, there are more commercial benefits to operating with such a substantial solar energy capacity. The company expects to be able to sell over 50,000kWh of power back to the grid each year, further reducing operating costs.
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