Industry News
Coloreel secures funding to support expansion and growth
C
oloreel has raised SEK 70 million (approximately £5.86 million) in a private placement to existing and new shareholders.
The funding will be used to support the company’s market expansion and growth and to initiate expansion into new application areas such as sewing. Joakim Staberg, owner and founder, said: “In this private placement, we bring in a number of exciting and strong investors alongside the existing major shareholders, Robur Ny Teknik, SEB Stiftelsen, Svea Ekonomi and Ilija Batljan, who also participated in this placement. In parallel to this, we now receive more and more new
New vice-president, chief commercial off icer for Nazdar
N
azdar has appointed Greg
Bengtson to the role of vice-president, chief commercial offi cer (CCO). In this strategic role he will lead sales and marketing
embroidery in the textile industry.” This news follows the appointment of Sven Öquist as the new vice president sales. His job will be to build on, strengthen and develop the sales organisation with the goal of scaling up the company.
expressions of interest from additional investors which feels very exciting.” Mattias Nordin, CEO, added: “We are noticing a sharp increase in activity as more and more markets open up. Larger orders such as the one recently announced from Tryckhuset AB is great proof that we are on the right track in our ambition to modernise the use of
Coloreel’s technology for digital dyeing of textile thread on-demand gives embroidery manufacturers and fashion designers a number of signifi cant competitive advantages. The technology maximises the users’ creative potential while minimising the environmental impact. Higher embroidery quality, no thread waste, no wastewater, creative colour changes and above all a complete freedom in the use of colours.
PenCarrie unveils new and improved website
B Greg Bengtson
functions across the Nazdar family of businesses – including Nazdar Ink Technologies, Nazdar SourceOne and Nazdar Consulting Services – to leverage plans and identify opportunities to expand growth in target markets.
For the past 20 years, Mr Bengtson has worked for a number of respected global chemical and protective coatings manufacturers, where he held various positions in sales, marketing and executive leadership. In his new role at Nazdar, he will be instrumental in unifying the group’s sales and marketing teams around the business’ core values to build synergies focused on the needs of the customers.
www.printwearandpromotion.co.uk
uilt to make business easier and packed with exciting new features, the new website from PenCarrie, is here and ready to take orders.
Featuring industry-leading digital tools and a seamless user journey, placing orders, comparing products, downloading material, and managing your account has never been easier.
The powerful new search function means you can fi nd what you’re looking for quicker and you can also fi lter products by size, colour, fi t, and more, to fi nd the right style for your customers. Compare key product features and pricing side by side on the same page so that you can make quick and informed decisions. Be inspired with similar product suggestions to fi nd new products to add to your offering, and easily share products with your customers via email adding your company logo for a professional touch.
Simplifi ed ordering means you can build your orders in new ways (either by multiline or by grid), and keep on top of current, past, and back orders with the new order centre. Paying has never been easier, choose to pay by card (without saving your card details fi rst) or on account. The new Marketing Centre offers superior marketing support, including the new Marketing Centre tool where you can build brochures, fl yers and social posts from pre-designed templates or create from scratch. Within the Marketing Centre, you can also access brand lifestyle photography, download on-trend season emails to share with your customers and order showroom display solutions and point of sale material.
August 2021 |9 |
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