The Promo Column
It ain’t over ‘til it’s over F
reedom day! Who wasn’t looking forward to it? Well, if you’re like me, then you might have a slightly confused take on it. Yes, of course we’re all looking forward to getting back to meeting people in groups of more than six, returning to work, and ditching our masks.
But… what if it isn’t the end of the pandemic? Cases of the latest variant are rising as we speak, and although many of us have been jabbed and enjoy some protection, the risk is still out there.
So, maybe we’re looking at a sort of qualified freedom here, and one where we still have to be a bit careful until we’re really out of the woods. The government has already rolled back on its initial message that COVID was done, and is now urging caution – keep using masks in crowded situations, outside is better than in, and basically use your common sense (oh no, spare us!)
Looking out
For brands and businesses, there is still a job to be done in communicating that they are still looking out for their employees and customers. It’s still cool to show you care.
And what could be cooler than Snap Products’ new hand sanitiser? The lozenge-shaped atomiser contains 15ml of UK-made biofree 75% alcohol hand sanitiser or AquaX alcohol-free formulation. It is available with spot colour printing, direct digital printing or a full colour label. You can choose from 10 coloured lids and it is dispatched in just five working days. It’s hands, face, ace!
Showing that they’re not all about fun-crushing responsibility, Snap is also promoting a range of budget-friendly plastic sunglasses for our imminent barbecue summer. The shades are CE standard compliant and feature 100% UV 400 protection lenses.
They are suitable for spot colour or full colour printing on both arms and come in a large range of colours with a mix ‘n’ match service available. The eyes have it!
| 78 | August 2021 Snap Products’ new hand sanitiser Summer essentials
Of course, sunglasses are just one essential for enjoying the Great British Summer, the other being a sensible rain jacket. Assuming you’ve taken leave of your senses and left home without one, help is at hand in the form of a disposable rain poncho as supplied by Alderley Edge-based Brightways Concepts.
Its disposable rain ponchos are a great giveaway at outdoor sports, music and recreational events – all of which are now back on the cards. The large printable area on these disposable ponchos ensures maximum brand visibility. They are also available in a plastic ball keyring with an easy twist release function.
Another product that will help you make the most of the summer is Preseli’s neoprene drinks holder. These come in different shapes for bottles and cans and are made from smooth soft-feel 3mm neoprene material.
The insulating property of neoprene keeps liquids cooler than when left in open air. They can be made to order in a wide range of factory standard colours and are suitable for screen printing or full colour CMYK print. You can even get them in a fun T shirt shape. Speaking of drinking, and going back to the office, Premier Brands is offering the
Monday, July 19 marked Freedom Day for England, here Stuart Derrick, promotional products commentator, takes a look at products out there still keeping us safe from COVID-19 and to enjoy the summer with.
TOPL cup, a vacuum insulated stainless steel reusable coffee cup with game- changing technology. The lockable lid keeps your beverage safe if you are bumped on the bus, the spill safe technology means you never have to worry about spilling your drink again, which sounds like great news for all of us who have lost the knack for operating in crowds.
The cup features a 360˚ lid to regulate the flow, making for a more enjoyable drinking experience. If your TOPL cup is accidentally knocked over, Spill-Safe Technology will activate automatically, snapping shut so that you don’t have to worry about hot liquids damaging your belongings.
The lid regulates flow so you can sip your hot drink from any angle without scolding your lips.
TOPL comes in a variety of beautiful colours and two sizes, 8oz and 12oz (standard barista sizes) and comes with a drawstring storage bag made from recycled ocean plastic for storage. A great finishing touch.
Christmas time
Finally, this month, spare a thought for Christmas. Well, this year it will resume back in its rightful place, hopefully with family and friends around this time. For brands wanting to get the jump on festivities, now could be the time to order Christmas goodies, you don’t want supply chain issues to put a crimp in the conversation over the turkey, so don’t leave ordering to the last minute. Global shipping and logistics issues have been big news in recent months and deliveries of everything from bikes to promotional widgets have been affected.
Preseli’s neoprene drinks holder
Both The Sweet People and Eat My Logo are getting in early with advent calendar offerings to put a smile back on people’s faces. TSP has a UK-made eco advent calendar available to order with 24 Lindor mini milk chocolate truffles. EML claims best possible early bird pricing for its classic retail size, 24-day advent calendars that can be sent in bulk or to individual addresses via Royal Mail.
www.printwearandpromotion.co.uk
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