Industry News
David Luke launches Re:Uniform initiative this summer
T
his summer, David Luke School Uniform is launching Long Live School Uniform, a back to school campaign urging schools and families to Re:Uniform. Kathryn Shuttleworth, managing director, said: “Long Live School Uniform is our first circular campaign to get families wearing their sustainable school uniform for longer. Good quality sustainably made uniform has a brilliantly long life-span. With our free Long Live School Uniform marketing kit, our retailers can share high quality artwork, digital assets and ideas with their schools to encourage families to Re:Uniform this summer.”
Mutoh Europe appoints general manager sales
M
utoh Europe has announced that Frank Schenk has been appointed as general manager sales, EMEA. With nearly 25 years of experience in the wide format digital print industry, Mr Schenk will head the sales support teams of Mutoh Europe and Mutoh Deutschland, to grow the business.
Mr Schenk said: “I have always been impressed about Mutoh and the excellent printers they develop and manufacture in Japan. Mutoh have a strong reputation for high quality and reliable products in the market and an important installed base. I am eager to meet the experienced local Mutoh teams as well as the Mutoh distributors to consolidate our current channel and to develop further business growth for Mutoh in the specialty industrial and textile print niche markets.” Until recently, Mr Schenk was head of sales commercial and industrial printing for Epson Deutschland.
The marketing kit is available now and contains eye-catching infographics, artwork and social media content that will help schools promote their own Re:Uniform messages to families ahead of the summer holidays.
The Education Act 2021 passed in May means schools have to follow statutory guidance when they apply their school uniform policies. The guidance is due to be published in the autumn, and it is anticipated there will be a requirement for schools to make second-hand uniforms available to parents. Extending the life of uniforms is stated within the guidance to improve sustainability and to benefit those on low incomes.
K
David Luke has been at the forefront of sustainability for over a decade. Having prevented over 41 million plastic bottles from going to landfill through its Eco-uniform range, the business has switched its focus to circularity with a pledge to close the loop on the lifespan of its highly durable school uniform. Ms Shuttleworth added: “In supplying David Luke uniform that is durable, uses fabrics made from recycled polyester and is constructed with added features to lengthen the life of the garment, retailers taking part in our Re:Uniform movement demonstrate they sell durable clothing that has a greater value for a longer life.”
Karlowsky is certified with Green Button seal
arlowsky’s raft of workwear garments have been certified with the German government’s
Green Button seal.
As one of only 60 companies in the country to receive this seal of approval, Karlowsky has also sought certification from GOTS (Global Organic Textile Standard) and GRS (Global Recycled Standard).
Mitsuo Takatsu, managing director and Frank Schenk, general manager sales
| 16 | August 2021
Thomas Karlowsky, CEO, said: “Our new sustainable products are an investment in the future of our planet and are intended to inspire fundamental change. We are very pleased to be able to offer a collection that meets these prestigious national and international standards already this year.” The goal of becoming one of the most sustainable producers of workwear in the catering, hotel, medical, care, wellness and cosmetics sectors is firmly anchored in the company’s guiding principles. The Green Button is a state seal for sustainably produced textiles. It gives consumers guidance when shopping and sets binding requirements to protect people and the environment in the production process of textiles. A total of 46 stringent social and environmental criteria must be met – ranging from wastewater to forced labour. What is special about the Green Button is that the company as a whole is also audited, not just the product. This makes it
Karlowsky has received the Green Button seal from the German government
the first government-run certification label to systematically audit companies for compliance with human rights and environmental due diligence in their supply chains. The German government defines the criteria and conditions for the Green Button, creating clarity and trust. Independent auditors review compliance with the criteria.
The certifications with the Green Button and the two international product seals GOTS and GRS form the foundation for future product development and production at Karlowsky. As a manufacturer, Karlowsky Fashion thus lives up to its pioneering role when it comes to sustainability – with workwear that not only shapes the present with its unusual style, but also shapes the future through the use of sustainable materials. All new products from Karlowsky can be discovered in the New Styles 2021 brochure.
www.printwearandpromotion.co.uk
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