to your homes. PW-MAR20-05-Frontgate.qxp_Frontgate 30/03/2020 17:17 Page 5 PW-MAR20-05-Frontgate.qxp_Frontgate 30/03/2020 17:17 Page 5
TessaMaessen, Communications Manager, Toverland:We keep our guests entertained through our social media channels.We share our park shows and on ride videos of our main attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.
www.parkworld-online.com
www.parkworld-online.com
www.parkworld-online.com Front Gate Park News Big Question on In association with
How do you ensure you stay connected with visitors in the lead-up to the summer season? Ruth Storey, Thorpe Park, UK
Paul Callander, chief strategy officer, Dreamworld, WhiteWaterWorld, SkyPoint: Adapt your brand presence to the environment –We have created
colouring in pages for our guests to print at home that will both keep them engaged with our brand and keep our brand front of mind. • Use honesty to create impactful social content – Our park has wildlife that needs care even in a lock-down situation, so we’re telling and showing our guests how we’re continuing to do this.
Big Question
Here at Thorpe Park Resort we like to connect and engage with our visitors not only in the lead up to the summer season but throughout the year by ensuring we have a fully integrated marketing communications strategy. From our website,
Kernels
• Find aspects of your business to make virtual –We have set up live stream filming of some of our wildlife so that guests can watch them from home and keep having “Dreamworld” experiences.
• Bring your product or service into the homes of your guests – Our SkyPoint business is working on how-to videos for menu items and cocktails that guests can create at home.
Covid-19: IAAPAprovidesadditional resources Visitors to the IAAPAMember Resource Center can learn more about the support in their region and take advantage of free IAAPA resources, including Covid-19 webinars, a Crisis Communications Plan Template, the IAAPA Security Advisory Program, Covid-19 Educational Series and more.
Coen Bertens, theme park director, Efteling: Thrill seekers can still experience the adrenaline rush of riding a roller coaster through our series of on-ride videos available on the Efteling YouTube channel, which are filmed from the front carriage on rides at Efteling. For Example, viewers can experience the tale of De Vliegende Hollander (The Flying Dutchman) and the jaw-dropping Baron 1898 dive coaster – which plunges 37.5m into a mineshaft at
platforms and online channels to support its membership with education, professional development, discussion and networking. The program will support online discussion threads, webinars, watch parties, virtual mixers and more – including an online job fair.
Making their visit even more memorable with a wide range of benefits and exclusive discounts dining and shopping options, our Annual Passes allow guests to access a plethora of activities for endless family-friendly fun and entertainment.
TEA Digital launches The Themed Entertainment Association (TEA) has launched TEA Digital to use the organisation’s dedicated, global
Be at Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi or CLYMB Abu Dhabi, guests can look forward to the adventure of a lifetime with fan-favorite events every season.
Alhasan Kaabous Alzaabi, Farah Experiences, UAE
We are always keen to ensure that our guests can enjoy a fully comprehensive experience at Yas Theme Parks and CLYMB Abu Dhabi. Each of our attractions offers an exciting selection of seasonal events and celebrations to turn every visit into a memorable one. As we continue to provide a unique guest experience year-round, our guests and families can get the best value for their money with curated offers and themed activations that keep them coming back time after time.
amusing content such as many quizzes, fun things to do, challenges and funny contests to keep the younger-ones entertained. Also, Linnanmäki has enchanting material throughout its 70-year-old history, so we have brought photographs from our archives to our social media channels for people to marvel and to refresh their good amusement park memories. In addition, this spring we will launch our very own
s
amusement park boardgame, featuring a range of fun tasks that will challenge their intellect. This game will enable our guests to enjoy Linnanmäki Amusement Park while at home.
Smurfs theme park re-opens in China After a long period of closure, Smurfs theme park ‘Dream City’ in China has opened its doors again for the public. One of the main attractions is Lagotronics Project’s recently installed GameChanger dark ride, ‘Swamp Adventure’, which is completely themed in Smurfs style.
Nick Laister, Fairytale Farm, UK We use several ways of staying connected with our visitors in the run-up to the summer holidays. Nowadays, social media would be our number one method, both paid and organic. We find that Facebook is the most effective method for our visitors, and we get a lot of feedback too, which helps us plan for the busy period. Our mailing list would be the next method, along with press releases, radio interviews and still a little bit of advertising in print media. But we don’t do as much of that as we used to do. We do make sure our leaflets are well stocked in other attractions, shops, hotels, holiday parks and motorway services, as a lot of our summer visits come from visitors picking up leaflets.
Cyril Parenna, Hall U Need, France With our addition of an outdoor space on a 2500m2 tree-lined garden including a terrace of 600m2, we will
SPRING PART 1 2022 MARCH 2020
• Bring your product or service into the homes of your guests – Our SkyPoint business is working on how-to videos for menu items and cocktails that guests can create at home.
Coen Bertens, theme park director, Efteling: Thrill seekers can still experience the adrenaline rush of riding a roller coaster through our series of on-ride videos available on the Efteling YouTube channel, which are filmed from the front carriage on rides at Efteling. For Example, viewers can experience the tale of De Vliegende Hollander (The Flying Dutchman) and the jaw-dropping Baron 1898 dive coaster – which plunges 37.5m into a mineshaft at
platforms and online channels to support its membership with education, professional development, discussion and networking. The program will support online discussion threads, webinars, watch parties, virtual mixers and more –
its 114th season on April 23 with the new attraction, the first of its type in Connecticut, slated to open May 28 along with the rest of the waterpark and Quassy Beach.
TEA Digital launches The Themed Entertainment Association (TEA) has launched TEA Digital to use the organisation’s dedicated, global
including an online job fair. Advisory Program, Covid-19 EducatSional Seri s and more.
Gulliver’s extends Bing partnership with Acamar Films Gulliver’s Theme Park Resorts has announced an extension of its Bing partnership with Acamar Films, bringing more fun experiences to their resorts across the UK.
The agreement allows young visitors to meet pre-school favourites Bing and Flop at Gulliver’s Land in Milton Keynes, Gulliver’s Valley in Rotherham, and Gulliver’s World in Warrington, at various points throughout the year.
Guest experiences such as Bing’s Breakfast will be available at all three resorts, with Bing birthday parties offered at Gulliver’s Land and Gulliver’s Valley. The experiences are exclusive to the UK.
MARCH 2020 5 5
Following advice from health officials to pr ctice social distancing, our Ripley’s Believe It or Not! attra tions and Ripley’s Aquariums are temporarily closed, but we are thankful for the opportunity to deliver free, family-friendly entertainment and educational Ripley’s programs directl to your homes.
Concrete Plans
On Monday 14th March, with spring weather finally
TessaMaessen, Communications Manager, Toverland:We keep our guests entertained through our social media channels.We share our park shows and on ride videos of our main attractions.We also provide games to play at home and ask our followers to share their best Toverland memories with us.
Kernels
settling in, Quassy Amusement & Waterpark was making headway on iats new state-of- the-art Rocket Rapids water coaster. Construction crews were busy pouring concrete footings for the ride and associated pump house to make way for erection of the huge fiberglass elements which have been assembled adjacent to the site. Quassy opens for
the form of free-of-charge learning materi web ite related to Linnanmäki Amusemen current topics such as learning media ski Across our popular social media chan amusing content such as many quizzes, f challenges and funny contests to keep th ntertained. Also, Linnanmäki has enchan throughout its 70-year-old history, so we photographs from our archives to our soc channels for people to marvel and to ref musement park memories.
In addition, this spring we will launch
amusement park boardgame, featuring a tasks that will challenge their intellect. Thi enable our guests to enjoy Linnanmäki A while at home.
Covid-19: IAAPAprovidesadditional resources Visitors to the IAAPAMember Resource Center can learn more about the support in their regioninstalled GameChanger dark of free IAAPA resources, including Covid-19 webinars, a Crisis Com unications Plan Templawteh, the IAAPA Securi y
ride, ‘Swamp Adventure’,
ich is completely themed in murfs style.
Smurfs theme park re-opens in After a long period of closure, Smurfs theme City’ in China has opened its doors again for the public. One of the main attractions is Lagotronics Project’s recently nd take advantage
through to our social media pages, CRM mailers and TV advertising campaigns, we aim to reach as many of our target audience as possible to ensure we stay connected to them at key times throughout the year. Our target audience consume media in a variety of ways, so it’s crucial that we listen, continually research, and engage with as many targeted outlets as possible. All of this coupled with a compelling proposition which, for us this year, brings a season of unmissable events nestled amongst our incredible world class rollercoasters and attractions, means we have something fresh and exciting to suit a diverse range of visitors throughout the year; giving them a reason to visit, a reason to engage with us and most importantly lots of feel good thrills!”
90km/h. The channel also has walk-throughs of the recently opened attraction, Fabula as well as three different journeys through the magical Symbolica: Palace of Fantasy. Alongside this, users can get Efteling tips from Efteling
Paul Callander, chief strategy officer, Dreamworld, WhiteWaterWorld, SkyPoint: Adapt your brand presence to the environment –We have created
in associationwith How do you keep guests engaged,How do you keep guests engaged,
employees, behind-the-scenes access and sneak peaks of the new double family roller coaster,Max &Moritz.
Pia Adlivankin, CEO, Linnanmäki Amusement Park: During this exceptional time we want to keep our guests close and still offer them fun and joy with amusement park -like
experiences through our multiple channels. For children who are being homeschooled right now, we offer joy in the form of free-of-charge learning materials on our website related to Linnanmäki Amusement Park and also current topics such as learning media skills. Across our popular social media channels we offer
have a lot to announce to our customers: a special weekend menu with planchas and barbecues, theme nights, outdoor entertainment including our petanque court … To stay in the minds of regulars and attract new customers, we are going to carry out communication campaigns on the social networks Facebook, Instagram and on our brand new TikTok account. We will collaborate with local influencers and journalists and organize contests with local radio stations
hile gates are shut?
As usual, we will keep our customers informed through our weekly newsletter.
An advertisement is currently being shown in the largest cinema around our location and we participate at major tourism fairs.
colouring in pages for our guests to print at home that will both keep them engaged with our brand and keep our brand front of mind. • Use honesty to create impactful social content – Our park has wildlife that needs care even in a lock-down situation, so we’re telling and showing our guests how we’re continuing to do this.
Kernels
• Find aspects of your business to make virtual –We have set up live stream filming of some of our wildlife so that guests can watch them from home and keep having “Dreamworld” experiences.
These sites will be continuously updated with additional lesson plans and activities throughout the week.
readings ofMoby Dick… on toilet paper!iences through our multiple channe who are being homeschooled right now
ex
Suzanne Smagala-Potts, public relationsmanager, Ripley Entertainment:With so many families staying at home and looking for ways to keep their children
entertained, we have created a way for our guests to engage with Ripley’s virtually. Ripley’s Aquariums at Home and Outside the
90km/h. The channel also has walk-thro recently opened attraction, Fabula as we different journeys through the magical Sy of Fantasy. Alongside this, users can get Efteling t
employees, behind-the-scenes access an the new double family roller coaster,Ma
Odditorium can be used as hubs for a schedule of live Facebook events, downloadable educational materials, arts-and-crafts, and more. Be sure to follow us to tune in for events like Story Time Live!, Champs & Chumps with Dustyn, and even live
Pia Adlivankin, CEO Linnanmäki Amuse During this exceptional t keep our guests close a fun and joy with amusem
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