www.parkworld-online.com


Industry Influencer


Rainer at the opening ceremony of the SlideWheel with the inventor, the young boy from Switzerland.


was to be focused on implementing the strategy of "locals for locals." Led by Rainer, the expanded team would include business development managers, designers, slide path engineers, project managers, site supervisors, and after-sales specialists. Boasting multiple languages and decades of industry experience, WhiteWater is now centrally located in the region and better positioned to deliver the best water parks in the world for clients in the region. Rainer is positive about the growth of both indoor and outdoor water and


theme parks in the region during the next decade, and about his team’s ability to serve their needs comprehensively. From iconic slides to interactive water play, not to mention water rides and surf, WhiteWater’s most complete product range enables buyers the simplicity and buying power of a single sourced solution designed to fit their needs perfectly. Rainer's European expertise combined with WhiteWater's global knowledge


means customers in the region are being very well served. "WhiteWater offers both the portfolio and know-how of a world market and the experience of a European player. In addition, the opening of a WhiteWater office in Munich is a great demonstration of our dedication to the region. We wanted to have a local European full-service company to underpin our corporate strategy of supporting locals with local people and product, it makes us so much more responsive,"he says. Commenting on how it felt moving from wiegand.maelzer to WhiteWater,


Rainer tells me: "It felt great, I'm enjoying it. The team and wide range of products make going to work a joy. I like the greenfield design of water parks very much, so where I feel other suppliers often cover a niche, which is the water slide part, my feeling is that with the WhiteWater team, we can cover the whole water park. With WhiteWater its water slides, waves, play, Vantage,


SPRING PART 1 2022


Endless Surf, and FlowRider. There are so many different products, and we get to play a role in every step of the process, beginning with master planning and design by our in-house designers and architects. “The main difference is that WhiteWater is a water park company; it's the


difference of a word, but it shows very much in our approach. It's a broader scope, and we have much more influence on what water parks will look like in the future because we know worldwide projects and matching product portfolios. The possibilities are endless!" Rainer is keen to talk about some of the new additions to the portfolio. "We


have a new product that is fantastic called Endless Surf, which you can surf as you would in the sea. In addition, there is a project in Munich called SurfTown MUC, which is close to our office and the airport. It's the perfect fit for our team in Europe and a great showcase for this rapidly growing new type of venue. "WhiteWater has a great team of experts and professionals in many different


fields from slide designers to engineers and experienced construction project managers, and that experience increases from day to day from the input we receive from operators around the world," continued Rainer. "What impressed me from the beginning with WhiteWater was the big respect for ideas that came from others. It's a company where I can develop innovations for the future, and I like that." The future is looking very bright for WhiteWater's new ERA team as


Rainer continues to lead the way, expanding the office and identifying new opportunities for the company to grow. As the industry continues to innovate and exciting installations come down the pipeline, WhiteWater is a major player to watch in the ERA, especially with Rainer at the helm.


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