Park News
Park News
Park World News in association with
www.parkworld-online.com
el Transylvania attraction opens Dream Island Park, Moscow M
Mission Possible at Expo 2020 Dubai delivers inspiring sustainability message with Christie Projection
on of the upcoming release ansylvania: Transformania, apter of the $1.3 billion film Sony Pictures Animation, an indoor theme park located s officially opened its new el Transylvania.” tour Dracula’s lavish resort nusual guests, starting by a bridge over a foggy moat to
’s lobby. There, they will meet will guide them through more ons. on will be a worthy addition to work on the Hotel Transylvania ok more than three years, o build a unique space for ning the latest technical and ns to create a comedic horror able for the whole family,” ll, technical director of Dream
ore than 70 Christie laser projectors are helping to inspire visitors in Mission Possible – The Opportunity Pavilion at Expo 2020 Dubai. Bringing the Sustainable Development Goals (SDGs) to life, the interactive exhibition journey addresses the most fundamental global challenges of our time and sheds light on what can be achieved when individuals and communities work together. A total of 72 Christie laser projectors were installed to deliver engaging visuals throughout.
Guests are greeted by an introductory video that sets the scene for the pavilion and the visitor journey ahead. The pavilion is then divided into three ‘tracks’, each focusing on one of three essential needs: water, food and energy. Visitors are guided by the stories of three individuals (guides) in each track whose actions were implemented with minimal resources yet had a life-changing impact. Interactive games, which also use Christie projection, encourage participation and help to engage visitors in the process of change and visitors are introduced to people from the guide’s communities whose lives has changed for the better because of these actions. These stories are brought to life with projection mapping onto model environments and wraparound video content overhead, adding further detail and richness to the real-life stories.
“Mission Possible relies heavily on AV because of all the videos and interactive games,” said Anoosha AlMarzouqi, director, Opportunity Pavilion, Expo 2020 Dubai. “It was very important to us to have good quality content with the highest possible resolution, to ensure we could deliver an amazing experience for all our visitors, and Christie seemed like an obvious choice. Any challenges that we had – whether that was ‘which projector fits better?’ or ‘how do we make this content best work?’ – they were there to assist and provide a solution.” The Opportunity Pavilion experience culminates in an impressive projection mapping display in the final room – The Garden of Pledges – designed to resemble an ‘upside down garden’. Concealed projectors are used to map pledges and other animated content onto the garden ceiling. The restful space allows visitors to reflect upon their visit and aims to inspire them to take action by
Hannover Zoo extends contract with Convious
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
becoming agents of change in their own communities.
“We took a serious topic – sustainable development goals – and we managed to get the spirit of it out to people in a simple way using technology,” added Anoosha. “It’s simple, it’s fun and it doesn’t talk ‘at’ people, it talks with them and to them. I think that’s one thing which differentiates this experience. We’ve had people who have been blown away by the experience, which is so rewarding for us to hear.”
Tornado Springs opens
“It’s a great pleasure to be a part of Expo 2020 Dubai, and we’re delighted to see the success of the Opportunity Pavilion,” said Joe Graziano, EMEA director of sales, Entertainment, Christie. “The versatile nature of the projectors used meant that they could be integrated effectively throughout, helping to tell the powerful narratives with an array of varied and engaging spaces.”
eCommerce platforms reach new industry high
Leader in eCommerce software and app developer Convious has signed 11 new contracts in single month. This growth spans six countries and many different areas of the leisure industry.
This includes new long-term partnerships with Youseum, a multi-location interactive social media-themed walk-through experience, Dutch illusion park Mind Mystery, sports-themed adventure park Funmania in the Netherlands, and Totally Attractions, who operates a range of leisure experiences in the UK. Other customers who have already seen the benefits of integrated end-to-end sales and marketing approaches are extending the scope of their operations with Convious to add new modules including F&B ordering, merchandise and mobile optimisation. These include Hannover Adventure Zoo in Germany, Planète Sauvage wildlife park in France, Almere Jungle wildlife park in the Netherlands, Fort Fun attraction park in Germany, Jungle Trek adventure park in Spain, Wunderland Kalkar theme park in Germany and De Flierefluiter indoor playground in the Netherlands. Marjolein van de Velde, Benelux Business Development Manager at Convious, said: “Today’s customers are far more accustomed to interacting with companies online. Leisure destinations are seeing huge increases in visitor conversion, sales increases and in repeat visitation by professionalising their online and offline sales channels and creating more personalised journeys for their customers before, during and after their visit. “This increased demand and uptake demonstrates how leisure companies are investing in AI and data driven ecosystems to help them harness the power of data and enhanced marketing insights to respond and capitalise upon these changing customer preferences.” Joep Heusschen, COO of Youseum explains: “With Convious we opted for a partner that is aligned with our mindset of scalability and growth and that will help us to continuously improve our most important revenue stream: ticketing.”
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
10
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
SPRING PART 1 2022
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48
