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Park News
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tel Transylvania attraction opens Dream Island Park, Moscow
Made Music Studio launches experience design practice to meet growing demand for audio in physical and immersive spaces
ion of the upcoming release ansylvania: Transformania, hapter of the $1.3 billion film
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ade Music Studio, the global sonic branding and design agency, today
m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania
ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream
announced the has announced the launch of its Experience Design practice, a dedicated practice area focused on the creation and development of music and sound for physical spaces such as themed attractions, transportation, corporate workspaces, retail, hospitality and more.
The new division will continue to lean heavily into Made Music’s proprietary research capabilities and award-winning
audio branding and design expertise as they build out new and innovative ways to connect people with spaces through sound and music. Recent projects include designing the sound of the Virgin Hyperloop passenger experience, the sonic experience strategy for The Franklin Institute, the transformation of AT&T’s Discovery District into an immersive public square, the first custom sonic journeys designed to quantifiably improve mood states in workspaces, the branded soundscape of American Express Centurion® Lounges, as well as innovative audio design work for global retail and automotive clients. These projects incorporate customized music and sound design to tell a brand story or elicit a mood, transcending language to
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
Lotte World Adventure Busan Theme Park ready to open Tornado Springs opens
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
The all-new Lotte World Adventure Busan Theme Park in South Korea - one of the year’s most hotly anticipated new theme parks - will officially open its gates to members of the public on 31 March, following a soft opening period which took place from 17 - 20 March.
The new park was designed in collaboration with Hollywood-based entertainment design firm Legacy Entertainment. Its opening will mark the 9th project to premiere as part of the unique creative partnership between Lotte World and Legacy. “For over 30 years, Lotte World has set the gold standard for family entertainment in South Korea,” said Yaeli Chung, Legacy’s Managing Director of Korea. “Our entire team feels very fortunate and humbled to help Lotte World write its next chapter in Busan.”
welcome and delight audiences and visitors of all backgrounds. “The time is now to build new emotional connections outside the home that are meaningful and memorable for people. We know that music and sound can be that transporter to far-away lands (or just off your couch) creating a sense of wonder and inspiring repeat visits,” says Abigail Bysshe, VP Experiences and Business Development at The Franklin Institute.
Made Music’s Experience Design practice will deliver on their clients’ growing need for new creative solutions to entice employees back into offices, travelers into airports, customers into retail stores or guests into theme parks.
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
14
are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
Boasting six immersive theme zones, the 25-acre ‘boutique theme park’ has different aspirations than its flagship counterpart in Seoul. The original Lotte World, first opened in 1989, originally boasted an ‘international theme’ popular of the era, with zones aiming to recreate the ambiance of England, Germany, and France, among others. At the new Lotte World Adventure Busan, Legacy aimed to create richly-immersive realms not tied to any real world time or place. These realms will include Tinker Falls, Rainbow Springs, Wonder Woods, Queen Lorry’s Royal Garden, Joyful Meadows, and Underland. The new park’s signature attractions will include the ‘Giant Digger’ Mack Launched Coaster, ‘Giant Splash’ Mack Super Splash, ‘Giant Swing’ by Zamperla, and ‘Ogre’s Flume’ by ABC Rides, as well as Korea’s first ‘Roller Coaster Restaurant.’ “Working closely with the team from Lotte World, we aimed to redefine what an Asian regional theme park can be,” adds Ms. Chung. “All across Asia, countless theme parks have popped up in recent years, each one drabber and more forgettable than the last. This will not be the case at Lotte World Adventure Busan. Instead, guests who attend Busan will find an emotionally warm and inviting garden park sporting a brilliant layout, a perfectly balanced attraction program, and unprecedented integration of attractions within their environments. Guests will never want to leave.”
Lotte World Adventure Busan is the centrepiece of Busan’s Osiria Tourism Complex, located about 45 minutes by train outside of the city centre. Envisioned as the city’s premiere tourism destination, Osiria currently features a dynamic array of attractions and experiences, including a Lotte Premium Outlet complex, Hillside Luge, Science Museum, Golf Club, and IKEA. Future additions will include a Hilton Hotel and Aqua World.
SPRING PART 1 2022
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