PW-MAR20-16-News.qxp_News 30/03/2020 17:09 Page 16
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el Transylvania attraction opens Dream Island Park, Moscow
Movie Park Germany makes series of investments N
Movie Park Germany plans more adventures
on of the upcoming release ansylvania: Transformania, apter of the $1.3 billion film Sony Pictures Animation, an indoor theme park located s officially opened its new el Transylvania.” tour Dracula’s lavish resort nusual guests, starting by a bridge over a foggy moat to
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’s lobby. There, they will meet will guide them through more ons. on will be a worthy addition to work on the Hotel Transylvania ok more than three years, o build a unique space for ning the latest technical and ns to create a comedic horror able for the whole family,” ll, technical director of Dream
parents and children can make their rounds over Adventure Bay with the new PAWPatrol attraction ‘Skye’s High-Flyer’ During the course of the year, the suspended looping coaster ‘MPXpress’ will be re- themed and turned into ‘Lucky Luke – The Ride: The Daltons Break Out’. In addition,Movie Park Germany will create a new interactive laser walkthrough under the tribune of Studio 7. Germany’s largest movie and amusement park is also continuing its quality strategy and investing extensively in infrastructure and new catering facilities. Hollywood in Germany will also return. “The response to the new PAWPatrol area has
been very positive so far.We were able to attract numerous families with children last year and thus addressed our target group perfectly. Due to the continuing demand for PAWPatrol, we have decided to expand the area with another attraction this year,” said managing director, Thorsten Backhaus. ‘Skye’s High Flyer’, will take parents and children can go on an exciting flight mission in Adventure Bay.With this,Movie Park Germany offers a total of three family attractions revolving around the successful children’s TV series PAW Patrol. In order to grant fans faster access to the PAW Patrol attractions, a new Speedy Pass will also be available. A special Nickpass will be available for visitors up to 14 years of age and include the three PAWPatrol attractions as well as numerous other attractions located at Nickland.
ew sets, fresh props and even more blockbuster feeling: Movie Park Germany is redesigning its movie set in detail for the 2022 season. For this purpose, Germany’s largest movie and amusement park is investing extensively in the expansion of its park infrastructure, the general appearance of the park and is consistently continuing its quality strategy.
ovie Park Germany has invested heavily in 2020, with new attractions and enhancements to the park. This spring,
A new addition to the Hollywood theme is the elaborately designed “Gate 1” store, which complements the experience around the “Movie Park Studio Tour” coaster with merchandise and F&B offers. A brand-new play world for the “Santa Monica Pier” themed area, more shaded spots for guests and digital waiting time displays are also on this
year’s production schedule. To make Hollywood in Germany sound even better, a new sound system and 250 new speakers will be added throughout the park
Former Disney, Marvel Senior Executive joins Falcon’s Beyond
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
Simon Philips, one of the licensing industry’s most accomplished executives whose visionary approach to brand building has helped shape the strategic direction of some of the world’s most iconic franchises— from Disney, Pixar, Star Wars, and Marvel, to CoComelon, Pokémon, Teenage Mutant Ninja Turtles, and Yu-Gi-Oh—has joined the board of Falcon’s Beyond Global. His unparalleled expertise will help drive the unique entertainment and consumer product synergies at the vertically-integrated experiential entertainment powerhouse—now deploying its 360° IP Expander model around the globe. Among his many accomplishments, Philips served as president of Marvel Entertainment International, where he was a member of the leadership team that helped build Marvel into a retail powerhouse and pave the
Prossotowicz. “With this, we can not only bring our Western section further together, but at the same time add an extremely popular character who is known across all generations throughout Europe.” Movie Park Germany is also aiming for the opening
of its new interactive laser walkthrough in Studio 7, a new attraction created for a broad target group. In a
total of six different scenes, the guests, equipped with laser weapons, slip into the role of ghost hunters to
Another strong license The OldWest area of the park will also be significantly reinforced by a notable character. The man who shoots faster than his shadow is setting up his new home in Germany’s largest movie and amusement park! “With ‘Lucky Luke – The Ride: The Daltons Break Out’ we have won a strong family license and will redesign the ‘MPXpress’ with a new storyline around the famous comic and movie character Lucky Luke and give it a fresh coat of paint,” said marketing directorManuel
to provide movie-quality site sound. This season, the park’s team is also hoping for a major scene change: The popular stunt show “Crazy Cops New York” and the attractions that have been closed for the last two years due to the pandemic are waiting for their action- packed comeback. Starting March 25 at 10 a.m., Hollywood in Germany will once again open its doors to all visitors.
“After the opening of our new main attraction ‘Movie Park Studio Tour’ last year, we are now increasingly focusing on a qualitative upgrade of the park and its infrastructure before and during the 2022 season,” said Managing Director Thorsten Backhaus. “In doing so, we are not only investing in new offers and the general appearance of the park
but are also specifically addressing the wishes of our guests and dedicating ourselves to topics that play an important role for their stay.”
finally free the city and the saloon of St. Elmo from its evil powers after 140 years, and get to the bottom of the mysterious history of the place. The attraction will be housed in the former premises of ‘TheWalking Dead Breakout’ and is slated to open later this year. Movie ParkGermany is also rolling out numerous
innovations as part of its long-term quality strategy. This year, the park is investing in the park’s internal infrastructure in order to further expand its family friendliness. The toilet facilities will be renovated and thematically redesigned in the course of the year. To ensure that families can find a suitable place to take a break, more seating facilities will be available in the park. Furthermore, to offer more protection from the sun on hot days, some queuing areas will be shaded. The top priority will be theNickland area. Numerous facades will also be given a new colour scheme to lend the park a “fresh shine”.
Tornado Springs opens
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
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are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
Cecil Magpuri, CEO of Falcon’s Beyond, commented, “Having Simon Philips join the team is an undeniable testament to our vision. Falcon’s goes way back with Simon, starting with major Marvel projects in Korea and Dubai, and he understands that great storytelling is at the heart of everything we do. Simon brings over 30 years of incomparable experience and insight to the game. Again and again, he has proven his ability to see the future of global entertainment. Incredible things are on the horizon.”
more cinematic action in the new season can look forward to selected events. The Cosplay Day will be held for the third time, turning the park into a colourful event full of movie and gaming heroes. Furthermore, visitors can look forward to the Pyro Games or events such as the Cheerleading Championship. A highlight at the end of the year will be in October and November with the 22nd Halloween Horror Festival. “As Germany’s largest movie and amusement park,
SPRING PART 1 2022
way for its sale to Disney. He later became Executive Vice-President & General Manager, The Walt Disney Company, Europe, the Middle East & Africa, where his strategic approach to bringing to life iconic brands from across the Disney, Star Wars, Pixar, and Marvel portfolio through licensing generated over $16 billion in annual sales. Philips currently serves as Managing Director, Global Consumer Products at Moonbug Entertainment, the company behind such red hot digital-first properties as CoComelon, Blippi, and many others. Now, Philips said, he sees an exciting shift in the way content is consumed and engaged with by kids and wants to take his know-how to Falcon’s Beyond as it leads the industry into the future. That shift? A 360° engagement with story across the entire transmedia spectrum. “Falcon’s Beyond is playing in an unlimited sandbox,” said new board member Simon Philips. “We have the IPs and we can create, distribute, and optimize content across many platforms simultaneously. As we develop multiple touchpoints, we can rapidly grow a very successful consumer products program. Then we have the unmatched opportunity to take all of that into immersive theme park spaces around the globe—at unprecedented speed. This transmedia superpower sets Falcon’s Beyond apart from its competition. No one else can do what Falcon’s Beyond can. It’s disruptive, it’s progressive. Falcon’s represents the future of engagement in IP.”
yearlong re-tracking of Germany’s first wooden coaster “The Bandit”. This year, another 150 meters of the track were renewed, so that now three quarters of the total length have been re-worked. Meanwhile, those who are watching out for even
Catering for everyone The park is expanding its food and beverage offering with new stores and products as well as elaborate redesigns. It’s understood thatMovie ParkGermany will be the first amusement park in Europe to offer a Dunkin’ Donuts Shop. The popular cult brand will move into the formerNew York Coffee. Due to the great popularity on Halloween, a completely new churros stand will be permanently built in the western area, the Spirello stand will also be redesigned and have a design adapted to the indoor coaster Van Helsing’s Factory. There will also be innovations in merchandising: The Candyshop will be given a lavish redesign and shine in American Diner style in the new season. A newly designed US Army Store will also expand the shop portfolio and will be based thematically on the water attraction “Area 51 – Top Secret”. Movie Park Germany has also continued the several
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we have set ourselves the goal of further expanding the family offer and providing fresh impetus through new attractions and infrastructural improvements this year. In 2020, the whole family will be able to experience a movie-like day atMovie Park Germany with over 40 attractions and numerous events,” said managing director Thorsten Backhaus.
MARCH 2020
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