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tel Transylvania attraction opens Dream Island Park, Moscow
Sony Pictures Entertainment and Merlin Entertainments to bring Jumanji brand to life
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ion of the upcoming release ansylvania: Transformania, hapter of the $1.3 billion film
erlin Entertainments has entered into a formal multi-territory exclusivity agreement with Sony Pictures Entertainment, to develop and operate attractions, rides, lands, retail outlets and themed hotel rooms based on the studio’s box office hit Jumanji film franchise across Merlin’s Resort Theme Parks and Waterparks in Europe (including the UK) and North America. The first Jumanji experience to be launched as part of the agreement will be the world’s first Jumanji ride, which will open in April this year at Merlin’s Gardaland Resort in Italy, with a second activation already in development at a different theme park for a 2023 launch.
m Sony Pictures Animation, , an indoor theme park located as officially opened its new otel Transylvania.” tour Dracula’s lavish resort unusual guests, starting by s a bridge over a foggy moat to l’s lobby. There, they will meet will guide them through more ions. tion will be a worthy addition to work on the Hotel Transylvania
ook more than three years, to build a unique space for ning the latest technical and ons to create a comedic horror itable for the whole family,” oll, technical director of Dream
Merlin is teaming up with Oceaneering and Framestore for the development of the Jumanji ride at Gardaland. The attraction will be called “Jumanji – the Adventure” and will transport guests to the fantastic world of Jumanji, where an exhilarating adventure awaits them: a journey full of pitfalls, surprises, and dangers through the wild jungle. The new “Jumanji – the Adventure” attraction will be a dark ride for adventure lovers of all ages, designed to appeal to a wide audience of families, teenagers, and young adults. “Jumanji – the Adventure” will open in April 2022 and will be complemented by the simultaneous launch of fully themed Jumanji hotel bedrooms. The deal supports Merlin’s broader global strategy to engage and work with leading IP and brands across its global estate, with existing successful partnerships including LEGO, Marvel, Peppa Pig, and CBeebies. The agreement is also a pivotal step in Sony Pictures’ larger global strategy to grow and expand location-based entertainment by utilizing its strong global film and TV brands to create opportunities for audiences around the world to immerse themselves deeper into the studio’s stories.
The collaboration further builds on Merlin’s successful relationship with Sony Pictures Entertainment, which has already seen the previous roll out of two “in-attraction” themed experiences including the Ghostbusters 5D ride at Heide Park in Germany and the Ghostbusters experience at Madame Tussauds New York.
Island Theme Park. “We partnered with Sony Pictures in order to achieve an authentic experience that will be the first attraction of this level in Russia, in one of the world’s leading theme parks.” “In line with our growing Location Based Entertainment strategy, Dream Island Theme Park has done a fantastic job bringing this beloved brand to life and giving audiences the unique opportunity to transport themselves into the thrilling world of Hotel Transylvania,” said Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment. In addition to the Hotel Transylvania ride,
guests will also find a “Tavern of Fear” snack bar, a “Vampire’s Bite” burger cafe and “Transylvania Treasures,” a gift store filled with Hotel Transylvania themed souvenirs and memorabilia.
Chief Development Officer for Merlin Entertainments, Mark Fisher, said: “We are excited to be taking our relationship with Sony Pictures Entertainment to the next level with this strategic partnership. Sony are one of the top movie companies on the planet and Jumanji is a multi-billion-dollar brand which has appealed to guests of all ages, for over two decades. Our Merlin team are already hard at work developing brilliant creative concepts, which will bring to life the blockbuster- famous Jumanji film across our Theme Parks and Waterparks. We can’t wait to
deliver thrilling rides and experiences for guests and film fans alike! The game is certainly on!”
Tornado Springs opens
Danish theming firm MK Themed Attractions assisted UK family park Paultons Park in getting its brand-new themed area, Tornado Springs, ready for 12 April by producing and delivering customised props for the entire area.
Jeffrey Godsick, EVP of Global Partnerships and Brand Management and Head of Location Based Entertainment at Sony Pictures Entertainment said: “Merlin is the ideal company to bring the world of Jumanji to life. Their commitment to strong storytelling, quality of craftsmanship and fantastic guest experiences ensure that fans of Jumanji will be fully immersed into the worlds of our films and have an unforgettable experience. I am very pleased to expand our relationship with the great team at Merlin.”
Efteling to open ‘Alice in Wonderland’ inspired temporary fairytale for its 70th anniversary
to say that it has been a pleasure working with Paultons Park. From the very beginning the visions and ambitions Paultons Park had sounded exciting, and a project we at MK Themed Attractions have loved being a part of. We look forward to seeing the impression the new area Operations director at Paultons
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are so pleased to finally open the park and welcome guests to explore Tornado Springs, our largest single investment here at Paultons Park. We wanted to introduce a spectacular and immersive themed area
For seventy years, Efteling, the fairytale theme park located in the south of Holland, has been a special World of Wonders where visitors are immersed in fairytales, stories and legends. For 2022 only, as part of its jubilee anniversary celebrations, Efteling is adding a very special temporary fairytale to its list of story-themed attractions, which is inspired by the children’s novel Alice in Wonderland (written by Lewis Carroll in 1866). The interactive pop-up which opened on 28 March, will run until 3 October. Visitors are invited to play an active role in the mad birthday tea party, hosted by the Mad Hatter and March Hare. This once in a lifetime party takes place all day long on the Speelweide playing field in the heart of the theme park. Fons Jurgens, Efteling’s CEO, explained: “Efteling is celebrating its seventieth anniversary in turbulent times, so the importance of being together and escaping reality once in a while is more important than ever. We have consciously chosen to create a temporary but innovative fairytale that is about celebration. Here our visitors will be the guests of honour and play an active part in the fairytale with the help of the Mad Hatter and March Hare. Efteling will always remain true to the fairytales, but is also looking for different and unique ways to innovate throughout the years to ensure we celebrate another seventy years.”
and experiences, all with a heavy Midwestern US theme. The majority of the themed elements were produced and delivered by MK Themed Attractions. Guests will be immersed in the new area completed with themed signs, props, objects, and coasters, all telling the unique story of Tornado Springs.
SPRING PART 1 2022
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