MARKET REPORT: LATIN AMERICA
part of the world in March 2020 and IAAPA at the end of March and beginning of April already had the reopening guide with the benefit that it was made by the best minds from around the world, of all different types of businesses. This guide was so important that the World Tourism Council referenced it for the entertainment sector. The role of the association was also to maintain and unite the industry worldwide, share best practices and learning during the pandemic, as well as support associations and local governments with the necessary recommendations.” There is evidence of new investment.
Brazil is a country where this phenomenon is booming, with multiple and varied projects, mainly related to water parks and themed attractions, while in Colombia, thanks to government incentives, there is also a favourable climate for investment. In Mexico there is an ambitious plan
from Grupo Vidanta. The opening of a Cirque du Soleil theme park and a Hasbro theme park in Mexico City are also planned, as well as a KidZania initiative that is working on an innovative concept that is going to revolutionise the industry. For Reyes, this entire post-pandemic
process left great lessons. The most important has to do with having achieved greater efficiency in the management of resources and the acceleration of
ToboMusik
technological processes that many Latin American companies had anticipated in the longer term.
Brazil The amusement parks in Brazil managed to return relatively quickly to the occupancy levels of before the pandemic, thanks to the efforts of businessmen but also due to the incentives granted by the government of that country. The measures helped mitigate the
impact of layoffs and favoured job retention, said Carolina Negri, executive president of SINDEPAT (Sistema Integrado de Parques & Atrações Turisticas de Brasil), who revealed that long-term plans are maintained, as well as planned
Acquamotion
investments, although in some cases there have been adjustments to schedules. She mentioned novelties in some of the
parks, such as Beach Park, where the new attraction ToboMusik, a slide manufactured by Polin Waterparks, was recently inaugurated, while in Beto Carrero World the Rebuliço service, by Zamperla, was given, which allows an acrobatic flight and which is part of the first phase of the Cowboyland theme area. Other additions are related to the giant
wheels in Balneário Camboriú and Foz do Iguaçu, Acquamotion, the first water park in Gramado, Skyglass, the Canela glass walkway, the Ocean Aquarium, an aquarium in Balneário Camboriú, or the Pratagy Acqua Park, among others. The National Basketball Association
(NBA) and Nacional Parque Basquete Brasil, an operator of theme parks and entertainment, also announced a collaboration to open NBA Park in Brazil, the largest NBA theme park outside the United States, to be inaugurated in 2023. “Opening the NBA theme park in
Gramado speaks to the momentum of basketball in Brazil and our commitment to provide our passionate fans across the country with unique experiences,” said Sergio Perrella, vice president of licensing and retail for the National Basketball Association in Latin America.
PARK WORLD Handbook & Buyer’s Guide 2022/23
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