MARKET REPORT: LATIN AMERICA Aqua Nick


Latam: a strengthened region


Astrid González Nariño explores the lay of the land across the Latin American theme park and attractions industry


occupancy levels; they have also been transforming to be more efficient both in the management of their human resources, and in the use of digital tools as great allies to better organise their operation. During 2022, Brazil, Mexico and


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Colombia remained the leading countries in the sector in Latin America, while in the Caribbean, activity in the Bahamas stood out and, for the first time, in the Dominican Republic, where in 2023 a business group will open a first major theme park, taking advantage of the tourism boom on the island, which has far exceeded the figures recorded in 2020.


musement parks in Latin America have not only generally recovered pre-pandemic


IAAPA: great learnings For Paulina Reyes, vice president and executive director of IAAPA for Latin America and the Caribbean, the prospects are very optimistic according to testimonies of businessmen in the region. She asserts that some countries, such as


Colombia and Brazil, by mid-2022 had already reached pre-pandemic figures. However, she notes that the industry’s recovery was linked to government support and how the pandemic was managed in each country. “In some there were more restrictions and in others less, and that made the difference in the reopening,” she says. Reyes notes that Colombia had incentives from the government and


continues to have them, which helped the industry to sustain itself while people were able to get out of confinement. In Brazil there were also incentives, but Mexico did not receive government aid and this contributed to a delay in the recovery, but one positive aspect is that very few businesses closed. Entrepreneurs managed to get ahead by themselves, but with the consequence that recovery was slower. What is remarkable is that most tried to conserve their human resources as much as possible. Reyes highlights the role of IAAPA,


which, on behalf of the industry, was one of the first organisations worldwide to issue a reopening guide. In this regard, she states: “The industry began to close in this


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PARK WORLD Handbook & Buyer’s Guide 2022/23


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