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www.parkworld-online.com


Waterparks & Resorts Part 1


Amusement Logic


Amusement Logic is a company specialised in providing comprehensive design services, architecture and engineering for all type of leisure and tourist projects, including waterparks. Sales director and partner, Amós Casas echoes these views, particularly with regard to theming: “For us the key to the success of a waterpark lies in the experience that the project can transmit to the visitor. When going to a waterpark, the users seek to escape from the daily routine and have a good time. Waterpark designers must take this into account if we want the park to work. “In the beginning, waterparks offered mainly


aquatic spaces and waterslides. Over time the concept of water park has evolved to meet the new leisure needs of society: the water park should be aimed at the whole family and, as such, should have equipment and activities for the public of all ages; the attractions have become more sophisticated and, in general, the water park’s philosophy has been enriched. “In this context, theming has become a fundamental concept to provide the park with a soul that it did not have before and to make the visitor’s experience fuller and more pleasant. Landscaping, both soft and hard, must also


Amusement Logic


play a fundamental role in the design of a park. And if we look at a ranking of the most popular parks in the world today, we will see that success is based on these three elements: attractions, theming and landscaping.


“As for the future, we do not foresee in the short term any disruptive element or technology and we have opted for water parks to be complemented with other types of attractions (dry games, adventure games, areas for night use, etc.) that complement the offer, increase the duration of the average stay and generate repetitive visits.”


Covid -19 WhiteWater provided a snow mountain theme for Chinese park Sunac Chengdu


“We’re seeing big changes in consumer behaviour, in this case caused by the difficult year we’ve all faced, tend to quicken the pace of permanent change,” says WhiteWater president and CEO Paul Chutter. “When guests come to water parks, they are often looking for an escape. If people continue to ‘staycation’ they will want local days out to deliver as much satisfaction as a foreign resort or cruise. Consequently, an increasing number of our clients are asking for help creating a more immersive experience for their guests, by using theming to add a narrative or story. Recently opened parks such as Sunac Chengdu, which featured a snow mountain theme (despite being located in the middle of China), or Jungle Bay, a water park at Le Meridien Mina Seyahi Beach Resort in the Middle East, are great examples of this trend in action. One of my favourite areas to walk through at the head office is where our thematic sculptors work – where our team turn our client’s visions to life transforming the creative narratives our architectural design team drew up into 3D reality.”


Commenting on the impact of Covid-19 and the steps that need to be taken to make the water park experience safe for employees and guests. Subsea System’s Hannah de Bie says: “Like many businesses in our industry who were shut down for a period of time due to Covid-19, this provided a rare opportunity to put aside the stresses of everyday business and dedicate more time to reviewing processes and procedures, especially those related to health and safety. For our products, particularly Sea TREK helmet diving, we’ve always operated with a high level of equipment sanitation procedures. In light of Covid-19, we shifted this procedure to be more visible to guests, along with signage detailing how we’re sanitising the product and what we’re using. This instils confidence in guests, as well as staff. Each facility where we operate our products has strong health and safety mandates for staff. In general, staff have been so grateful to return to work and are confident in the new mandates set forth by their employers.” ADG’s Ray Lauenstein believes that better focus is needed on employee and guest health and health screenings. “Labour is very challenging so it’s certainly better to have someone stay home one day rather than risk infecting co-workers with any illness, let alone Covid. As for guests, the focus on facility cleanliness, coming up with innovative ways


AUTUMN PART 2 2020


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