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www.parkworld-online.com


Waterparks & Resorts Part 1


lay next to somebody in a pandemic? Guests will be booking this in advanced more often and that will allow parks to upsell prior and during visits. Eventually dynamic pricing for these items can be evaluated if pre- purchasing is incentivised. Cabanas have always been a home base. In addition to rethinking the number of cabanas and private rentable spaces to offer.” Ray is also expecting to see “an increased emphasis on features where people have a little more freedom and room to space out. This could include flat- water pools and lazy rivers, where people move in one direction. These provide a place to go between the higher-energy attractions that have longer lines and denser crowds. Cashless transactions, pre-visit reservations and the purchase of food packages will continue to accelerate; this will impact how F&B is executed and how parks staff their facilities. And we know that some operators, after the summer of Covid 2020, are thinking that less is more – less guests, more premium experiences and more per cap spending could equal great profitability or equal profitability with less stress on their staff and facility… now that would be a change for our industry!”


Hannah de Bie, is vice president of marketing and communications at Sub Sea Systems, a company that creates innovative products and underwater experiences for the marine tourism industry. She says: “At the core of the water park experience the drive has always been to get people in and around the water, while having fun with family and friends. As the market demographic is expanding, combined with the fast-paced world we live in, waterparks have to evolve to maintain relevancy with their target audience. Currently we see this being done through IP licensing, pop culture icons (such as Sesame Street and Nickelodeon), and the shift toward themed environments, typical of traditional theme parks. Theming and storytelling will help mould waterparks into iconic and memorable destinations. Increased technology, connectivity and convenience factors will also continue to shape the future of water parks. Innovation still rules the day.”


Tornado 60, Six Flags, USA


Ray Smegal, chief commercial officer, ProSlide says: “Since their inception, water parks have undergone a dramatic evolution that has seen them move from local attractions to major tourist destinations and economic drivers. We’ve come from single- person body slides to pioneering multi-person family rafts rides like the industry-leading MAMMOTH. We’ve also brought strong features like iconic TORNADO, TornadoWAVE and BehemothBOWL into our family rides because multi-person attractions have remained popular since their introduction, with no signs of slowing down.”


Sub Sea Systems - VR Snorkeling AUTUMN PART 2 2020


Sub Sea Systems, Aquaticar underwater ride


Sub Sea Systems, helmet sanitisation


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