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Adventure Play www.parkworld-online.com


She also highlights ‘replayability’ as vital for operators. Because


of the pandemic, there is a lot of repressed desire for entertainment and - dare I say - going out of our comfort zone.


Research Centre (UK) there is considerable evidence suggesting that time spent outdoors, in nature, increases life expectancy, improves wellbeing, reduces symptoms of depression and increases a child’s ability to function in school. In addition to better physical health, teachers report improved concentration, better ability to focus and learn, increased productivity, better behaviour, and the fostering of more positive relationships between adults and children and amongst peer groups, when children are more active and spend more time outside during the day.


Capturing the market


The challenge, then, is creating outdoor attractions that excite and interest - not always an easy task when it comes to capturing the older children and teenage market. With VR, AR and interactive attractions seeing significant growth in the play sector, there’s nothing to say that outdoor adventure play activities can’t also include aspects of interactivity and gamification. UK-based outdoor ‘shoot ‘em up’ attraction Rumble Live, which opened in 2019, was inspired by the video games loved by the founders’ three sons. It incorporates gameplay from paintballing with the non-contact, pain-free elements of laser tag to offer a real-life ‘video game’ experience. An eight acre site consists of three different playable arenas, each with its own gameplay and missions. Players start the game with state of the art laser rifles, with better weapons and respawns unlocked through kill-streaks or by scavenging the land for the hidden utility boxes, for that real ‘Call of Duty’ experience. Rumble Live has remained a popular attraction throughout the pandemic, said founders Billy and Jacquie Rumble. “The fact that it’s open air, has weapons ranges of over 200 metres and spans eight acres makes it very easy to keep people a safe distance apart.”


Re-engaging with guests Valo Motion’s Fana Immonen told GAP that she believes guests are looking for both fun and safety in their adventure play choices right now, but also highlights interactivity and active play as important to them. “Guests are looking for attractions that will allow the players to do physical and social activity after a long time isolated at home,” she said. “In order to convince ‘The Fortnight generation’ to come to your [venue], you need to look for ways to engage them with high-end content while providing experiences they can´t find at home.”


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“Another very important aspect for operators is play and replay value, to give good reasons for customers to return to their venue. Operators understand that they are facing competition not only from other out-of-home entertainment but from a lot of high-quality video game content.”


Mariya Mladenova, market manager at aerial roller coaster zip-line company Rollglider, similarly maintains that, “now more than ever, guests are in need of excitement,” with the enforced break caused by COVID- 19 helping to drive demand for adventure play attractions as the sector reopens.


“Because of the pandemic, there is a lot of repressed desire for entertainment and - dare I say - going out of our comfort zone,” she said. “We are all waiting for life to ‘get back to normal’ but at the same time are searching for something extraordinary to experience to compensate for all that time spent on the couch. So I think that when we can finally go back to normal, and this includes visiting entertainment venues, we are going to be looking for something truly inventive and surprising. “Operators are looking for new ideas on how to refine visitors’ experience. One of the most inspiring parts of our industry is this never-ending drive to improve customer relationships, services, and experiences. This desire takes many forms - from implementing new rides to gamification to improved queuing experience or more recently extra safety measures because of the pandemic.” The Electric Rollglider, which is the latest development in


the Rollglider family of products, was born from the desire to make the ride easier to incorporate in venues and projects and operate without reducing the thrill, Mariya explains. It allows the rider to control the speed of their flight, adding a certain ‘fear factor’.


“How far out of your comfort zone can you go? We believe that empowering visitors to control their adventures and push their limits in such a way is part of the future of our industry,” says Mariya. “Gamification and scoring are now also possible with leaderboards that show the fastest and most daring riders. From the operators’ perspective, the Electric Rollglider offers a high adrenaline attraction that also has high flexibility. It can be easily installed above other attractions, even those such with specific safety zone requirements, like trampolines.” Adrenaline-based attractions - often outdoors and often


solo-rider - comfortably meet guests’ new post-pandemic priorities, compromising between excitement and COVID- safety. What’s more, with travel abroad off the table for many, adults and families alike will be looking for exciting activities a little closer to home to elevate their leisure time in the coming months - creating ample opportunity for operators in the adventure play space moving forward.


SPRING PART 1 2021


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