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Attraction Profile www.parkworld-online.com


is expected to draw approximately 500,000 visitors each year, generating annual revenues of around 12m euros. Each Giant will cost between 15-20m euros to develop, depending on location and size of Giant, which is variable.


The Giant Company led by award-winning entrepreneur Paddy Dunning, the man behind Dublin’s National Wax Museum, Temple Bar Music Centre/The Button Factory and a leader in the redevelopment of Temple Bar, Dublin’s Cultural Quarter. The Company is now seeking sites and partners and expressions of interest from international developers who want to attract hundreds of thousands of people to a particular location. Paddy and his team are working with award-winning Berlin-based architecture studio Dan Pearlman on the creation of The Giant and it’s ground-breaking exhibition. They have also had support from the global advisory, engineering, planning, and design firm Arup during the early stages of design and development. “We are now seeking 21 sites in 21 cities by the end of 2021,” Dunning explains. “The Giant will be one of the world’s most ambitious cultural and commercial projects bringing together art, amusement and wonder to create a contemporary and highly profitable business. We envision The Giant as an adjunct to new urban redevelopment projects, stadiums, arenas, shopping centers, museums and other locations; it’s going to be an awe-inspiring addition to the cities where we locate it as you will see in our video on our website and youtube. Check it out!”


International commercial property giant CBRE is one of the real estate firms partnering with The Giant Company in order to find premium sites in cities around the world. “We’re looking for prime locations and we are also open to more off-beat sites that need to drive footfall,” said Florence Stanley of CBRE . “We are very excited to be working on this project sourcing sites in 21 cities around the world. Our immediate priority is securing appropriate locations and from there finding investors who will see the huge benefits of situating this iconic attraction in their city. Franchising the Giant is also an option.” “The Giant is a High Potential Start up project we have supported from when it was at concept stage,” noted Niall McEvoy, manager, high potential start up department at Enterprise Ireland. “At the core of this innovation is an ambitious team that has a vision for developing landmark attractions in multiple city locations across the globe. We look forward to supporting the next phase of the roll out of this innovation.” “The Giant has real potential on so many levels: iconic landmark, attractions, technology, lighting, education and most importantly family fun,” added Jim Pattison Jr., president of Ripley’s Entertainment Inc. owners of Ripley’s Believe it or Not! and Guinness World Records attractions. “The outside will be an artistic canvas that can celebrate any event in the community and inviting every guest to be one of the many beautiful faces


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of the Giant. Excited to see which world-class city will be the first to take advantage of this Gigantic opportunity!”


The Giant will also present new dimensions in gastronomy and shopping. The team will work with leading chefs, artists and inventors in each location to ensure that the dining and retail experience is imaginative and of the highest level for its customers. The Giant will lead the charge on promoting sustainable living and climate action, funding programs and as well as engaging in other philanthropic endeavors. While every Giant is bespoke for its city and country, each is also a member of a family that can digitally communicate with other Giants around the world. Global events will engender global communities and these trendsetting events will become a defining social feature of the coming decades.


Features of The Giant


• The world’s tallest moving statue • The world’s most unique digital billboard • The World’s most sensational selfie • Instantly transforms into any image • It sings and speaks • View the city from the shoulders of a Giant • Hi-tech museum and exhibits for all ages and backgrounds


• The base of the giant becomes a stage for performances and presentations


• Roof garden for dining, retail and entertainment


• Remote customers can scan themselves using a mobile phone or tablet, upload themselves onto the statue and share their Giant selfie on social media.


SPRING PART 1 2021


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