Media Based Experiences Guest Article
www.parkworld-online.com
Success for the long term
Eric White underlines the importance of rapid, creative thinking and attention to detail in your pandemic and post-pandemic business approach.
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Eric White is CEO of Dividend Finance and a passionate supporter of the world’s burgeoning transition to renewable energy. Dividend Finance, which has originated more than $2 billion in loans, is a leading provider of renewable energy and energy-efficient financing solutions to residential and commercial property owners in the US, including in the amusement sector.
s the world and the amusement sector begin to recover from the pandemic in 2021 and beyond, there are hopeful signs that pent up demand will aid the industry’s re-emergence and future growth. The Travel Technology Association recently announced travel trend data from its Future Travel Enthusiasm in the Age of Covid-19 report, showing strong indications of unprecedented demand for travel. More than 80% of US families have already planned travel for this year according to the association. The amusement industry will have an important role to play moving forward, as individuals and particularly families cooped up in 2020 eagerly look to get out and start enjoying life again this year.
The proverb “necessity is the mother of invention” was never more applicable since its first documented use in the 16th Century than it is in these challenging times, and certainly applies to the amusement industry. While some tried and true practices will remain post-coronavirus, many new operational approaches are already underway to meet changing customer priorities, public health
precautions, government decisions and the business needs of the industry. Park owners and leadership teams that show the ability to implement new thinking and rapidly change course as circumstances dictate will have the greatest opportunities for near term and sustained success. Craig Hanna, chief creative officer for the Thinkwell Group, has seen amusement sector design trends shift away from tight spaces and smaller rooms in favour of generous space, which is now necessary to make guests feel that they aren’t confined while visiting amusement venues. He also notes that a trend toward touchless interactives, which was already underway pre-pandemic, was greatly accelerated by the coronavirus. Orlando’s Island H2O Live!, developed by Encore Capital Management, is Florida’s most technologically advanced waterpark. It also exemplifies the importance of rapid, creative thinking and attention to detail when it comes to a pandemic and post-pandemic business approach. It was the first waterpark in central Florida and one of the first in the nation to reopen after the initial coronavirus shutdown that affected many industries. On
The proverb “necessity is the mother of invention” was never more applicable since its first documented use in the 16th Century than it is in these challenging times, and certainly applies to the amusement industry.
50 SPRING PART 1 2021
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